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The
New Marketing Paradigm: Integrated Marketing Communications
Author: Schultz, Don E.; Tannenbaum, Stanley I.; Lauterborn, Robert F.
S.U.R.E.-Fire
Direct Response Marketing
Author: Russell M. Kern, Publisher: McGraw-Hill Professional
Tested Advertising Methods
Author: John Caples Fred E. Hahn, Publisher: Prentice Hall PTR
Advertising
Outdoors: Watch This Space!
Author: David Bernstein / Hardcover / Phaidon Press, Incorporated
Crm
at the Speed of Light: Capturing and Keeping Customers in Internet Real Time
Author: Paul Greenberg, Publisher: Pat Sullivan
Mastering
Data Mining: The Art and Science of Customer Relationship Management
Author: Michael Berry Gordon Linoff , Publisher: Wiley,
John & Sons, Incorporated
Marketing
with Newsletters, 2nd Edition
Author: Elaine Floyd , Publisher: EFG, Incorporated
Pub.
Accelerating
Customer Relationships: Using CRM and Relationship Technologies
Author: Ronald S. Swift , Publisher: Prentice
Hall PTR
Designing
Direct Mail That Sells
Author: Sandra J. Blum, Publisher: F & W Publications,
Incorporated
Best
Practices in Inventory Control
Author: Tony Wild , Publisher: Wiley, John &
Sons, Incorporated
Sales Promotion Essentials : The 10 Basic Sales Promotion Techniques... and How to Use Them
Author: Don E. Schultz, William A. Robinson, Lisa A. Petrison , Publisher: NTC Publishing Group
Smart Telemarketing: How You Can Turn Ordinary Telemarketing into Extraordinary Income
Author: Stan Rosenzweig, Publisher: Emery Publishing
Successful Direct Marketing Methods. 6TH
By Bob Stone,Robert B. Stone
Target Marketing: Researching, Reaching, and Retaining Your Target Market
Linda Pinson
,Jerry
Jinnett / Paperback / Dearborn Publishing Group, Inc. / April 1996
On Target : The Book on Marketing Plans
by Tim Berry, Doug Wilson
(Paperback - October 2000)
Target Marketing's Guide to Direct Marketing Creative Services
by Denny Hatch
The Direct Marketing Industry Online: Perspectives on 2001
By
: Sponsored by the Direct Marketing Association
Internet Direct Mail
By: Steven Roberts, Michelle Feit, Robert W. Bly
Best Practices in Interactive Marketing (Printed Format)
By: Conducted By Price Waterhouse, LLP
文章推介
http://www.guruferguson.com/lists.html
http://www.tsworldofdesign.com/email/secrets.htm
http://www.emailvision.com/en/corporate/resourcecentre.asp
http://www.emailvision.com/en/overview/e-mailmarketing_intro.asp
http://www.teleport.com/%7edmginc/Direct-Marketing-Articles/page25.html
http://www.boldfish.com/top-ten.html
http://www2.targetonline.com/tm/tmmag/whatsinside.html
http://www.crmassist.com/pub/ITCRM/ITCRM.htm
网页推介
http://www.tsworldofdesign.com/
http://the-dma.org/
http://www.insidedirectmail.com
http://www.interactivehq.org
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