Cappuccino - Your best promotion
PLUS post-promotion tool
Cappuccino is a "Pain-Killer" for
Marketer offered by Direct Marketing of Asia Limited
(DMA). It's Marketers and Customer Services long
needed integrated database management and online + offline
fulfillment engines. Not only does it provide a
cost effective and efficient way to manage your customer
database, but also an effective channel to build up
customer relationship.
What are the
ingredients of DMA's Cappuccino?
Cappuccino includes 3 main "ingredients",
namely Data Management, Telemarketing and Email Marketing.
An extra dash of flavor through DMA's other offline
marketing services.
COFFEE:
Data Management Service
Data Management Service is highly customized service
to help you maintain your client list through our sophisticated
computer system and experienced data-maintenance team.
| --- |
Build
up your database
Comprehensive database
DMA's INTDBase compiled over 1,000,000 records
of detailed, multi-level demographic and psychographic
information. Your loyal customers are waiting
for you at our side.
De-duplication
& Opt-out Engine
Your existing list will be cleaned by passing
through our Opt-Out Knowledge base and de-duplication
engine before use. As a result, no one will receive
2 copies in a single campaign.
Maintain
and enrich your database
Powerful data management
system and query engine
Our system is designed with great flexibility
to query and screen the right target from your
database or ours in each campaign.
|
MILK:
Telemarketing
Telemarketing is one of the most efficient channels to
update your client database and build up your client database.
It is efficient and effective.
Keep in mind, the call script and program can be highly
customized. Besides updating the client list, you can...
-Up-Sell/ Cross-Sell your services or products
-Carry out CRM campaign
-Handle customers' enquiry
SUGAR:
Email Marketing
We will broadcast your message by our powerful email
broadcasting system "ePost121"
ePost121 possessed many advanced features:
IndivMERGE
LeadsREACH
ReactFORM
ReadTRACK
ClickTRACK
CINNAMON:
Other Supporting Services of DMA
DMA provides other supporting direct marketing services
for your promotions, which make our Cappuccino even
tastier.
| Direct
delivery |
- |
delivering
message directly to targets at homes or offices |
| Direct
mailing |
- |
sending
message to targets by post |
| Fax marketing
|
- |
broadcasting
message through fax server |
| Lettershop
services |
- |
packaging
& actual stuffing of promotional letters and
materials |
| Redemption
and Fulfillment |
- |
pick-up
and physical delivery of products/premiums to targets |
How does Cappuccino
work?
What benefits Cappuccino
brings you?
• Reduce tiring hours in managing database
• Increase your customer value
• Capture new target customers
• Maximize your revenue
......all at an unbeatable cost
资料数据保密保证
所有资料数据将会完全保密。所有客户的资料，将不会在未有得到客户的事先同意及允许的情况之下透露、转交、复制、再生产或售予第三者。我们严格遵守香港直接市场推广协会的道德及专业法则。同时，我们亦高度尊重客户对资料数据保密的关注。
Coffee's brewing!
Call us now at (852) 2880 5918
or email us at dma@dm-asia.com.
PS. According to a recent survey, telemarketing will
the most popular channels. It is the largest category
of direct marketing media spending. Email marketing
is the second most popular, the total email marketing
expenditures is expected to increase 417% by the end
of 2003.
