With this Ordinance, Hong Kong residents better understand the importance of being a "Smart Consumer". Every Smart Consumer possesses the right to choose and receive selected preferred marketing information via various interactive channels they come across daily. In addition, UEM actually facilitates marketers to approach their real target customers and achieve the most efficient, effective and profitable marketing activities.

Mr. Mike Chan, founder of Direct Marketing of Asia Limited, has recently shared his professional comments and discussed the impact of the Ordinance in the marketing sector. Mr. Chan fully supports the implementation of the new Unsolicited Electronic Messages Ordinance and believes the legislation will provide positive backing to the development of legitimate direct marketing and advocate the development of Permission Quality Mailing List Database in Hong Kong.

Direct Marketing of Asia Limited is proud to be the leader in direct marketing sector and is very active and dedicated in developing quality mailing list database, especially the Permission based customer lists, and launched the 1st Marketing Preference Centre in Hong Kong & Asia. DMA strongly believes the concept of "Smart Consumer"- by establishing a free marketing platform, consumers have the choice to select their preferences on receiving marketing information, promotion offers & discounts and change their favorites anytime according to their preferences. The service is believed to benefit marketers by reaching their own target customers with high efficiency and high return mix. DMA now acts as the bridge between marketers and consumers by endowing marketers with channels to connect with the right consumers while delivering smart consumers their preferred wants and needs. The concept of Smart Consumer is to achieve win-win for both consumers and marketers.

Through DMA's 1:1 Multi Direct Marketing Channels and Contact Strategies involving a blend of phone calls, email, post mail and more, clients can choose and reach their best target customers, maintain customers’ relationship in all marketing campaigns and ultimately gain the maximum business returns. DMA's Award Winning Marketing Solutions include Database Marketing, Targeted List Rental, Sole Agency Household Direct Delivery, Permission Email Marketing, Customer Relationship Management (CRM) and more.

The UEM Ordinance has come into effect since 1 June 2007. Marketers have to adapt to the new practices and make changes in their marketing practices.

Good news to DMA's clients: You can just sit back and relax! DMA has already built up well-established Permission Based Direct Marketing Systems and Channels for you to build positive corporate image and recruit a giant pool of target customers- they are all waiting to receive the most up-to-date information and offers. Act Now! Just tell us your marketing objectives; and we can do all for You!

Want to know more about Successful Direct Marketing Solutions and approach your quality potential customers? Please do not hesitate to call us at (852) 2880 5918 or email to dma@dm-asia.com.