1983 -
DMA was established in 1st May 1983 to provide delivery service to clients

1984 -
With the aim of offering One-Stop service to clients, market analysis and printing services were also made available in addition to the core delivery services

1985 -
List rental service was launched by DMA to allow clients to target different potential consumers

1986 -
DMA became a member of Direct Marketing Association of the United States of America

1987 -


DMA continued to develop and extended its market to Macau in 1987

1988 -
DMA established a mass network of clients and became one of the largest direct marketing company1989 - Applied quality circle to encourage staff involvement thereby achieving better performance

1990 -
The market share of DMA continued to grow and reached 65% in 1990, in which most of the clients came from retail, property development and telecommunication sectors

1991 -
Footprints program introduced to provide stimulus for continual improvement

Departmental Achievement program introduced to provide stimulus for continual improvement

1992 -
DMA was accorded the
Most Outstanding Young Entrepreneur of the Year 1992
- Service Sector Award

DMA introduced "Permit® Delivery Program" to the housing estates in 1992 and since then, 550 estates had joined the program. Most of which offer exclusive rights to DMA in conducting mailbox drop

1995 -
Initiated annual performance survey by mailing out questionnaires to clients as well as potential clients to track room for improvement

Cross-Department Client Visit was introduced, so that staff from different departments are scheduled to go out of their "cell" and visit and learn from client through courtesy calls with Sales Personnel

1997 -
DMA was responsible for delivering informing letter about electrical capacity adjustment to more than 1 million households and retail stores for Electrical and Mechanical Services Department

1998 -
DMA launched the very popular and effective tool-Digital Mapping & Information Analysis Pack (an electronic mapping system) to marketers, whereby marketers can match demographic targeting with geographical locating.

DMA got the exclusive right to deliver promotional materials in more than 100 properties under Sino Group

1999 -
DMA explored internet market by launching Key2hk.com, the largest website especially for groups, associations and households in Hong Kong. Key2hk.com provides a value-added service for DMA's clients to inform their consumers in virtual as well as real world

DMA became one of the few Asia companies to achieve international recognition - ISO9002

2000 -
DMA formed strategic alliances with 4 leading direct marketing companies in Asia, namely In-Touch Singapore Pte Ltd., Citicrafts (S) Pte Ltd., Rushabh Direct Marketing and Jumbo Co. Ltd. to explore new market.

The founder of DMA became one of the professionals selected for inclusion in International WHO'S WHO of Professionals

DMA reinforced its operation department and enlarged its office size to 15000ft².

DMA introduced ePost121 service to provide email marketing and email management service to client

The creative ideas of DMA and ePost121 were recognized and awarded "Innovative Entrepreneur of the Year 2000"- contest, sponsors included Standard Chartered Bank and Ernst & Young

2001 -

Launch of Permission Email/ Mail Site
On 31 March 2001, DMA launched a new website, eMail121.com, through which, members can choose their email/mail according to their interests.
For DMA's clients, this means a unique group of consumers who have selected to receive promotional materials!


DMA became a member of the Direct Marketing Association -the largest and oldest direct marketing association in direct marketing industry.

Setting Up Shanghai Office
Our Shanghai Office was opened in June. At the initial stage, it shall act as coordination office where information will be gathered and plans for further penetration into China will be formulated.

2003 -
DMA 20th Anniversary
DMA incorporates the element of eCommerce into our service delivery
In September 2003, DMA launched ePost121 Do-It-Yourself (DIY) Service

2004-

Direct Marketing of Asia Limited (DMA) is honored to be the Sole Subscription Agent for "Forbes China" in Hong Kong.

2005-

Direct Marketing of Asia Limited (DMA) has introduced an innovative outsourcing approach "Magazine/ Product & Sales Representation Services" to clients for accompanying the newly global enterprise development– "More Sales with lower cost”.

2006-

RTHK Interview with CRM Guru

Experienced Marketer, Mike Chan- Founder & CEO of Direct Marketing of Asia Limited, was being interviewed by RTHK on the key of success in direct and targeted marketing in Hong Kong.

True Permission- Opt In Data

DMA lined up a number of events to develop Permission Data.

An example of event: DMA has taken part in the Hong Kong Wedding Fair 2006 to further promote the innovative and well developed concept "To be a SMART CONSUMER, You have a Choice" and recruit Permission and Opt In Registration as part of a continuation of our quality & responsive Multi-Channel Direct Marketing services.

Increased Macau Market Penetration

DMA has been covering the market of Macau for its local and overseas advertisers for some many years. With the many developments and the growing importance of its hub status, we have further expanded Macau direct delivery operation office there. We are now capable of conducting Macau Household & Office Drops as efficiently as in Hong Kong.

2006 DMA has been awarded the "Heart to Heart logo 2006/08" by Hong Kong Federation of Youth Groups in recognition of its enduring efforts in caring for the community and it's commitment to corporate citizenship DMA will continuously get involved in charitable and community-based activities to benefit the society though strategic sponsorships, sharing and caring activities.

DMA is very much honored to be one of the "Character Driven Corporate" in Hong Kong Character City Movement

2007-

DMA was awarded "The 100 Excellent People of Asia Management Innovation Award", organizers included: Research Center of the State-Owned Assets Supervision and Administration Commission of the State Council of the PRC, Asia Manage Innovation Research Society & Asia Economy Periodical Office.

DMA has been ranked as one of the "Top Direct Marketing Agency of the Year 2007".

2008-


DMA has been recognized as a Caring Company, for the outstanding performance in corporate social responsibility. It has been widely accepted as a symbol of corporate community involvement.

Caring company is a scheme organized by the Hong Kong Council of Social Service to raise public awareness of good corporate citizenship demonstrated by the business and public sectors and their contribution to a caring community.

Charity Movement- $20 per Order Project
For every one here in the company, we are beaming not only because we are being recognized as Caring Company, but, because our drive for Community Concern is making a difference to someone.
Details of the project: Organization to donate to: Little Life Warrior Society Period: Now until 30 June 2008 Our Effort: DMA will donate HK$20 to Little Life Warrior Society for every sales order confirmed during this period.
Though the monetary amount might be small, but we hope this donation activity will cause a ripple effect and cause betterment for more.

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