Special Annoucement: Charity Movement (DMA)

April 2008

Direct Marketing of Asia Limited (DMA) has been awarded Caring Company recognition this year.

For every one here in the company, we are beaming not only because we are being recognized, but, because our drive for Community Concern is making a difference to someone.

For this Quarter of Year 2008, we are launching a new project: $20 per Order.

Details:
Organization to donate to: Little Life Warrior Society
Period: Now until 30 June 2008
Our Effort: DMA will donate HK$20 to Little Life Warrior Society for every sales order confirmed during this period. Amount will be calculated on 30 June 2008 and a cheque will be written to the society by 3 July 2008.

Special Annoucement Character Movement (DMA- Caring Company)

For Further information please contact DMA
Tel: (852) 28805918 and visit www.dm-asia.com

Caring Company Award- Direct Marketing of Asia Limited

2008

DMA has been recognised as Caring Company, for the outstanding performance in corporate social responsibility. It has been widely accepted as a symbol of corporate community involvement.

Special Annoucement from DMA- Caring Company

For Further information please contact DMA
Tel: (852) 28805918 and visit www.dm-asia.com

Direct Marketing of Asia Limited - Top Direct Marketing Agency of the Year 2007

2007

Direct Marketing of Asia Limited (“DMA”) has recently been ranked as one of the “Top Direct Marketing Agency of the Year 2007.”

“The Agency of the Year” is to ascertain the agencies where senior client marketers in Hong Kong would most likely shortlist and hire across the major agency disciplines- creative, media planning & buying, direct marketing, interactive, public relations, brand consulting etc.

DMA would continue to provide the best one-stop shop Multi-Channel Direct Marketing solutions, as our continuous goal of ensuring all marketing campaigns be highly effective, highly efficient and achieving high return mix.

article from Marketing Hong Kong Edition

For Further information please contact DMA
Tel: (852) 28805918 and visit www.dm-asia.com

Corporate Social Responsibility- “Heart to Heart” Programme

2007

“Heart to Heart Programme” organized by the Hong Kong Federation of Youth Groups (HKFYG) aims at cultivating genuine wish to serve the community. Schools are asked to pledge volunteer service hours while companies are sought as corporate sponsors for the schools' volunteer service projects. The “Heart to Heart” Award is to give public recognition of companies' support for promoting youth volunteering.

Direct Marketing of Asia Limited (DMA) has been awarded the Heart to Heart logo 2006/07 in recognition of its enduring efforts in caring for the community and commitment to corporate citizenship.

2007 Hong Kong Character City Movement - a Cultural and Educational Organization, aiming at strengthening Hong Kong by building character families and community, so that “the Pearl of the Orient” can become an international model for character cities.

DMA is very much honored to be one of the “Character Driven Corporate”.

For Further information please contact
DMA
Tel: (852) 28805918

King of Flyers- Direct Marketing- the Most Powerful Promotional Tool

21 February 2007

Most promotions that we receive in mailboxes, email boxes…originated from the company, Direct Marketing of Asia Limited, the company under management of the “King of Flyers”.

Actually, Direct Marketing is an art, one has to be able to manipulate properly target identification; focused promotion before success of promotion could be achieved……

With professional expertise and 24 years of experiences, Direct Marketing of Asia Limited (DMA) becomes the premier direct marketing services provider in Asia.

In the 21st Century, marketing becomes more crucial to industries as competition is not restricted to arising from local firms but also extended to companies all over the world. DMA was well aware of the marketing trend and developed Multi-Channel Direct Marketing Solutions for its corporate clients. DMA provided many Award-Winning Marketing Channels and Solutions, like Target Mailing List Rental, Database Marketing, Customer Relationship Management (CRM), Sole Agency Permit Household Delivery, Email Marketing. DMA now serves more than 10,000 loyal clients and partners in different industries and business sectors in Hong Kong, China and Asia.

In recognizing of its enduring efforts and contributions in Direct Marketing Industry, DMA was awarded “The 100 Excellent People of Asia Management Innovation Award”, organizers included: Research Center of the State-Owned Assets Supervision and Administration Commission of the State Council of the PRC.

For Further information please contact
DMA
Tel: (852) 28805918

Telemarketing - the real future potential career in Asia

28 July 2006

To eliminate the uprising complaints on telephone calls generated by calling machines, voice records, etc., government suggest implementing a Code of Practice. With its implementation, ethical direct marketing industry, providing telemarketing, direct mailing, membership system and special offers will see growth. In reality, the public is willing to accept marketing information, provided they are given choice and the promotions fit their needs.

Mr. Mike Chan, founder of Direct Marketing of Asia Limited for over 20 years, believed the Code of Practice could protect the public. While his empire of direct marketing will continue gaining recognition, he expressed that direct marketing industry has actually seen significant market growth recently. It can be perceived that the industry will keep on blooming; catching up with the leading US market in the near future.

For Further information please contact
DMA
Tel: (852) 28805918

Cable TV Interviews DMA- Market leader with "PermitR Delivery- Exclusive Household Mailbox Leaflet Distribution"

26 July 2006

DMA has an award-leading service~ PermitR Delivery (Allowing Exclusive Household Mail-drop Distribution).

DMA has been expanding its Exclusive rights for Household Mailbox Distribution in many reputable estates since 1992, benefiting clients, residents and incorporated owners. With rich experience and expertise in database as well as management, DMA simultaneously acts as a selected communication channel to bridge the three parties with ISO standard: Clients can target on it's right customers; Incorporated Owners are able to provide welfare to residents; Residents as customers can sit back and relax, choose and enjoy special offers and promotions.

Going hand-in-hand with its environment concept, the delivery service provides choice for opt-out, reducing wastage in time & costs for all, increasing true readership level.

The innovative solution of Exclusive Household Mailbox Distribution brought by DMA has won acceptance and is very much welcomed by the public.

For Further information please contact
DMA
Tel: (852) 28805918

Direct Telemarketing Generates Sales, Abused Delivery Gets Complaints

7 July 2006

According to law on controlling the spread of electronic information, person to person telemarketing will not be included. This creates positive and healthy development in Direct Marketing Industry.

Mike Chan, Founder of Direct Marketing of Asia Limited, observed that it was small-scale companies that employs automatics calling systems for sales to reduce cost, yet it is not cost-effective and imposes negative impact on the company's reputation. Thus the law implemented actually facilitates the development of direct marketing- telemarketing services. Since the news, more businesses are asking for DMA's services. He believes that this will foster more understanding of direct marketing in business.

For Further information please contact
DMA
Tel: (852) 28805918

Increased Macau Market Penetration - Expanded Macau Operation Office

February 2006

DMA has been covering the market of Macau for its local and overseas advertisers for some many years. With the many developments and the growing importance of its hub status, we have further expanded our operation office there.

We are now capable of conducting Household & Office Drops in Macau as efficiently as in Hong Kong.

For Further information please contact
DMA
Tel: (852) 28805918

Get the Right Preference, Invest on the Right Consumers - DMA's Preference Centre achieves both

20 January 2006

Direct Marketing of Asia Limited (DMA) has been the leading direct marketing in the industry and the forerunner of developing the 1st Marketing Preference Centre in Hong Kong. The structured and thoroughly researched centre backed with sophisticated system has maintained high caliber in services.

DMA believes in developing and maintaining Opt In/ Out list in which users can choose to subscribe/ unsubscribe the market information. This is regarded as the concept of Smart Consumer, highlighted by DMA, indicating consumers have their preferences on receiving marketing materials - and they are to be respected. On the other side of the coin, it does help companies to target on the right customers and achieve high returns.

For Further information please contact
DMA
Tel: (852) 28805918

RTHK Interview with CRM Guru

11 January 2006

The traditional mass media is being challenged by its periphery nowadays and the entire media and advertising industry is undergoing a rapid change in the digitalized age. Interactive and measurable direct marketing channel, which is able to reach targeted potential customers, has been most welcomed by marketers whilst its efficacy is apparent.

In today's highly competitive business environment- every company aims at lowering their costs in production, and in promotion. It is convinced that direct marketing, which is known for being very cost-effective marketing yet maintaining a high response rate, would become the most popular advertising channel for Hong Kong's Marketers.

Experienced Marketer, Mike Chan- Founder& CEO of Direct Marketing of Asia Limited, had shared the key of success in direct and targeted marketing in Hong Kong during his interview with the RTHK.

Please click here for details

For Further information please contact
DMA
Tel: (852) 28805918

Mike Chan: The King of Fliers- Conquers China Market

1 November 2004

DMA's success in China could be attributed to two areas of CEPA. "Individual Travel Scheme provokes sales among shopping malls in Hong Kong. DMA has thus received many orders for pushing fliers onto Mainlanders' hands at tourists spots including, Causeway Bay, Mongkok and Twim Sha Tsui and the like" said Mike Chan, CEO of DMA.

"Moreover, CEPA has encouraged PRC's SMEs (small and medium enterprises) to come to Hong Kong, generating further need of our services e.g. telemarketing, fax and email marketing, street delivery, couriers, postal delivery, etc. Say, before the SME operates in HK, they can start their project without an office stationed in Hong Kong but employ our contact center service. Through direct marketing channels, they could collect useful information on the market, allowing them to plan more carefully and accurately. Our call center is different from the general business center; in additional to making phone calls, we provide product and sales presentation services to businesses too...

article from Wen Wei Po - Financial News

For Further information please contact
DMA
Tel: (852) 28805918

Grand return of "Forbes" with renowned marketing brand as propulsion Branding in moments

4 October 2004

"THE CONNECTION WORLD"- Y.2004 Forbes Global CEO Conference was held in late August. It attracted more than 350 CEOs and business executives from all over the world to come to Hong Kong.

Meanwhile, Forbes confirmed its re-launching of Forbes China Magazine in Hong Kong and Asian and had appointed DIRECT MARKETING OF ASIA LTD (DMA) as its sole subscription agent with very encouraging results. DMA provided innovative and integrated communication solutions, namely, telemarketing, fax/email marketing, direct delivery, postal mail, etc. to assist Forbes in targeting entrepreneurs and executives- the major readers of Forbes China Magazines...

article from City Magazine

For Further information please contact
DMA
Tel: (852) 28805918

Forbes Returns to Hong Kong

23 September 2004

"2004 Forbes Global CEO Conference" was organized in Hong Kong yesterday. It attracted more than 350 CEOs and business executives from the world to come to Hong Kong. Meanwhile, Forbes confirmed its re-launching of Forbes China Magazine in Hong Kong and Asian and had appointed DIRECT MARKETING OF ASIA LTD (DMA) as its sole subscription agent with very encouraging results. DMA provided innovative and multi-channel communication solutions, namely, telemarketing, fax/email marketing, direct delivery, postal mail, etc. to assist Forbes in targeting entrepreneurs and executives- the major readers of Forbes China Magazines...

article from Hong Kong Economic Journal - Vision

For Further information please contact
DMA
Tel: (852) 28805918

Leader of Direct Marketing- Mike Chan, unveils effective direct marketing strategies

10 September 2004

Mike Chan, Founder and CEO of Direct Marketing of Asia Limited (DMA) summarized his company's business, "We aim at assisting our clientele to understand its specific market, then best communicate the message to selected market by fine-screening them from its Database of over 5 million Asian records, and finally developing contact strategies involving a blend of phone call, email, postal mail, etc. in order to get the best audiences' attention for their campaigns and optimize results. Our award-winning target marketing solutions not only benefit our clienteles, but also its specific target markets, enabling receiving party to capture almost like custom-made offers."...

Take a recent case for an example, "Father of Comparative Strategy, Michael Porter had presented a seminar in Shanghai and Shenzhen, he had discussed updated marketing information. The price for a ticket of this seminar is about a thousand Hong Kong dollars. In order to deliver the message to the business executives in Hong Kong and China, we have first screened our database, then emailed invitations with build-in reply mechanisms, interested parties could then easily contact us and fulfillment and logistics then complete the chain." An integrated communication solution saves a lot of costs. Accurate information can be passed to targeted groups, increasing the percentage of successful deal over costs and time, often in a very powerful way...

article from Jiu Jik - Interview

For Further information please contact
DMA
Tel: (852) 28805918