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Character-driven
Corporate-
Direct Marketing of Asia Ltd |
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Direct Marketing of Asia Limited- DMA- Top Marketing Agency of the Year 2007-2009
Direct Marketing of Asia Limited ("DMA") is pleased to share our happiness with you. DMA is in the Top Ranking in the Direct Marketing Agency & Email Marketing Agency in the Year 2009.
DMA has been awarded for 3 years consecutively as one of the "Top Direct Marketing Agency of the Year" in recognition of our achievements and commitment in the direct marketing industry over the past few years. Thank you so very much for all our valuable clients' supports.
"The Agency of the Year" is to ascertain the agencies where senior client marketers in Hong Kong would most likely shortlist and hire across the major agency disciplines on creative, media planning & buying, direct marketing, interactive, public relations, brand consulting etc.
Direct Marketing of Asia Limited (DMA) is proud to achieve this recognition as one of the "Top 5 Marketing Agency of the Year" over the past 3 years. Thank you so very much for all our valuable clients' supports.
When talking about DMA's sustainable advantages and uniqueness over other marketing agencies, Mike Chan, founder of DMA, recalled his first introduction of Smart Consumer and Smart Marketing Concept: "Smart Consumer, You have a Choice" & "Smart Marketing", a brand new idea for both Marketers and Consumers to achieve win-win situations. Consumers can do "Opt In"- fill in and update their own interests, as well as preferred channels in receiving promotional messages. Marketers at the same time only roll out their promotions to the right and interested target groups and reduce marketing wastage. DMA launched the first Hong Kong Smart Consumer Online platform- http://www.zmartbuy.com, till now we have received many Smart Consumers registrations particular on special offers, samples and promotion updates on Beauty, Personal Development, Quality Living, Entertainment, Investment & Technology aspects.
DMA is honored to serve more than 10,000 loyal clients, ranging from Fortune 500 companies to blue-chips and major international corporations. Award Winning Services- Permission Based Email Marketing Solutions and One Stop Shop Multi-Channel Direct Marketing Solutions are widely employed by clients in their regional and local marketing campaigns.
DMA would continue to offer our clients the best value in all the marketing activities by developing contact strategies involving paper, voice & online to reach their best target audiences and loyal customers. To know how DMA- Top Marketing Agency can assist you in anyway, Call us at (852) 28805918 or dma@dm-asia.com.
For
Further information please contact DMA
Tel: (852) 28805918 and visit www.dm-asia.com
October 2009
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King of Direct Marketing- Customer Relationship Management (CRM) & Permission Marketing are the trends...
Being the market leader in direct marketing industry, Mike Chan, Managing Director of Direct Marketing of Asia Limited (DMA) was interviewed by the Cable TV Financial Channel to share our professional ideas on the future development in the telemarketing and customer services industry, with the increasing public's concerns on the usage of electronic mass media.
Unsolicited Electronic Messages Ordinance (UEMO) was implemented by OFTA in June 2007, to regulate the broadcasting of electronic message through Email, fax, SMS and pre-recorded voice messages. And only 1 to 1 telemarketing is excluded under this ordinance. With the establishment of UEMO, all the pre-recording voice system messages (IVRS) were strictly prohibited in all the business activities. Many telemarketing firms are facing big challenges with the increasing operating and manpower costs.
Mike of Direct Marketing of Asia Limited (DMA), strongly believes that, personal calling is important and it would bring in better marketing returns with less promotion costs. 1 to 1 telemarketing allows companies to know their customers better and provide more unique and customized offers and solutions. Permission Marketing and CRM are the trends in current competitive business environment in order to bring in more long term business and sales returns.
Through DMA's Multi-channel Direct Marketing Solutions, like Permission Email Marketing, Exclusive Household Delivery, supported by 1 to 1 telemarketing, many prestigious corporations and enterprises have expanded their potential customers segment. And at the same time clients have built up excellent relationship with their profitable customers groups.
Direct Marketing of Asia Limited would continue to provide our clients with the best on-stop shop Permission Multi-Channel Direct Marketing Solutions to ensure all marketing campaigns by highly effective, highly efficient and achieving the best return mix.
(Cable TV Financial New Channel, 18 July 2009)
For
Further information please contact DMA
Tel: (852) 28805918 and visit www.dm-asia.com
July 2009
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Gist from Direct Marketing leader - Award Winning Target Marketing Strategies
In recognition of the achievements and commitments in the direct marketing industry, Direct Marketing of Asia Limited (DMA) has been awarded many International & Leading Recognitions in Hong Kong, China & Overseas.
As an award winner of the "Innovative Entrepreneur of the Year 2000", DMA was interviewed by a popular radio channel to share our professionalism and expertise as a premier direct marketing company in Asia, especially on our innovative ideas in launching a Permission Based Email Marketing System (ePost 121) & developing an Exclusive Permit Household Delivery Programme in the 90s.
DMA has foreseen the importance of target marketing and had been very active and dedicated in developing Permission Based Marketing Channels for marketers and advertisers. We are, the first marketing company in Hong Kong, educating and promoting Marketers and Consumers on the Smart Concept: "Smart Consumer, You have a Choice" & "Smart Marketing". We truly believe that every business has its own target customers to market to and vice versa, i.e. customers have their own preferences in receiving information.
With our continuous goal of providing the highly effective, efficient and high return mix Multi-channel Marketing Solutions, DMA believes to sustain its leading position in the direct marketing and advertising sector. We do hope the sharing would give some insights to the youngsters on their career development and business establishment.
(Uonlive: 7 May 2009)
For
Further information please contact DMA
Tel: (852) 28805918 and visit www.dm-asia.com
May 2009
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DMA- An
Environmental Protection Corporate
"WWF Earth Hour 2009" - DMA
strongly support this meaningful event and had invited all our clients,
partners and suppliers in joining hands in the campaign, held on 28th
March 2009, to raise global awareness on climate change and play a part
in ensuring a sustainable future.
Details of the event, please see www.earthhour.org/hongkong
For
Further information please contact DMA
Tel: (852) 28805918 and visit www.dm-asia.com
2009
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Caring Company
Award- Direct Marketing of Asia Limited
DMA has been awarded consecutively
as one of the “Caring Company”, for our outstanding performance
in corporate social responsibility over the years.
We would continue to take active participation
in all charitable and community based activities, especially for the
needy and underprivileged, to share our responsibility in making contribution
to the society and foster the welfare of the people.
For
Further information please contact DMA
Tel: (852) 28805918 and visit www.dm-asia.com
2009
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Direct Marketing
of Asia Limited - Top Direct Marketing Agency of the Year 2008
Direct Marketing of Asia Limited (“DMA”)
has ranked as one of the “Top Direct Marketing Agency of the Year
2008.”
We provide one-stop shop multi-channel
direct marketing and promotion tools to our clients, including targeted
list rental, exclusive household delivery, commercial units delivery,
database management, customer relationship management (CRM), lettershopping,
permission Opt In email marketing, printing and many others….
For
Further information please contact DMA
Tel: (852) 28805918 and visit www.dm-asia.com
2008
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Special Annoucement: Charity Movement (DMA)
Direct
Marketing of Asia Limited (DMA) has been awarded Caring
Company recognition this year.
For every one here in the company,
we are beaming not only because we are being recognized, but, because
our drive for Community Concern is making a difference to someone.
For this Quarter of Year 2008, we are launching a new project: $20
per Order.
Details:
Organization to donate to: Little Life Warrior Society
Period: Now until 30 June 2008
Our Effort: DMA will donate HK$20 to Little Life Warrior
Society for every sales order confirmed during this period. Amount
will be calculated on 30 June 2008 and a cheque will be written
to the society by 3 July 2008.
 Special Annoucement Character Movement (DMA- Caring Company)
For
Further information please contact
DMA
Tel: (852) 28805918
and visit www.dm-asia.com
April 2008
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Caring Company Award- Direct Marketing of Asia Limited
DMA has been recognised as Caring Company, for the outstanding performance in corporate social responsibility. It has been widely accepted as a symbol of corporate community involvement.
Special Annoucement from DMA- Caring Company
For
Further information please contact
DMA
Tel: (852) 28805918
and visit www.dm-asia.com
2008
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Direct
Marketing of Asia Limited - Top Direct Marketing Agency of the Year 2007
Direct
Marketing of Asia Limited (“DMA”) has recently been ranked
as one of the “Top Direct Marketing Agency of the Year 2007.”
“The
Agency of the Year” is to ascertain the agencies where senior
client marketers in Hong Kong would most likely shortlist and hire across
the major agency disciplines- creative, media planning & buying,
direct marketing, interactive, public relations, brand consulting etc.
DMA would continue to provide
the best one-stop shop Multi-Channel Direct Marketing solutions, as
our continuous goal of ensuring all marketing campaigns be highly effective,
highly efficient and achieving high return mix.
article
from Marketing Hong Kong Edition
For
Further information please contact
DMA
Tel: (852) 28805918
and visit www.dm-asia.com
2007
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Corporate
Social Responsibility- “Heart to Heart” Programme
“Heart
to Heart Programme” organized by the Hong Kong Federation of Youth
Groups (HKFYG) aims at cultivating genuine wish to serve the community.
Schools are asked to pledge volunteer service hours while companies
are sought as corporate sponsors for the schools' volunteer service
projects. The “Heart to Heart” Award is to give public recognition
of companies' support for promoting youth volunteering.
Direct
Marketing of Asia Limited (DMA) has been awarded the Heart to Heart
logo 2006/07 in recognition of its enduring efforts in caring for the
community and commitment to corporate citizenship.
2007
Hong Kong Character City Movement - a Cultural and Educational Organization,
aiming at strengthening Hong Kong by building character families and
community, so that “the Pearl of the Orient” can become
an international model for character cities.
DMA is very much
honored to be one of the “Character Driven Corporate”.
For
Further information please contact
DMA
Tel: (852) 28805918
2007
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Market Leader in Target Marketing- DMA advocated the development of Permission Marketing
With a rich background and accumulated experience and expertise in direct marketing, DMA is honored to be invited by TVB news to share its' opinions on The Unsolicited Electronic Messages Ordinance (UEMO).
The Unsolicited Electronic Messages Ordinance (UEMO) has been implemented in Hong Kong since June 2007. Under the ordinance, DMA even gains more clients' trusts and supports on the comprehensive and integrated direct marketing and multi-channel marketing services.
DMA, with over 20 years of experience in direct marketing, provides quality, professional and well-rounded marketing services, including direct delivery, database marketing, customer relationship management, email marketing, fax broadcasting, lettershop, telemarketing etc. DMA strongly advocates the development of Permission Marketing and welcomes the implementation of the ordinance. It has been dedicated in the development of legitimate direct marketing with the Permission based customer lists developments and many more...
The positive attitude and high quality service standards of DMA makes its unique and keeps its leading position in the industry over the many years.
For
Further information please contact
DMA
Tel: (852) 28805918
21 Dec 2007
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Customer Relationship Management (CRM)- a Must for all businesses
Unsolicited Electronic Messages Ordinance (UEMO) was implemented to regulate
the sending of mass electronic messages such as via email, fax, SMS as well as pre-recorded voice messages. The new regulation, however, will not
be applied to 1 to 1 telemarketing.
Founder of DMA, Mr. Mike Chan, pointed out that the company has never deployed any pre-recorded voice system and messages to promote products and
services for its clients. "People love interactions. Those pre-recorded messages would only make customers feel disgusting. Even though 1 to 1
telemarketing is more costly, DMA would still emphasis on this personal calling channel as project consultants could interact and give immediate
solutions to the customers, and ultimately, bring in sales and business for the company."
Telemarketing can be classified into "Cold-calling" and "CRM". Customer Relationship Management (CRM)- a means for company to keep and maintain
relationship with its loyal and potential customers. Common ways of CRM are offering services discounts, sending up-to-date company news, regular
products or services update to selected customers. Mr. Chan comments that there is a high market potential in "CRM" services since marketers
would become more knowledgeable about the importance of maintaining a loyal customer.
With our over 20 years of direct marketing experiences, DMA strongly believes that CRM is a Must for all businesses. DMA has been very active and
dedicated in the CRM development. We would continue to develop further and provide the best responsive multi-channel direct marketing services for
our corporate clients.
article from Headline Daily
For
Further information please contact
DMA
Tel: (852) 28805918
1 June 2007
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King of Marketing- Hong Kong entering into the "True Selective Information Era"
The Unsolicited Electronic Messages Ordinance (UEMO) will be implemented to
regulate the sending of mass electronic messages.
Mr. Mike Chan, the founder of Direct Marketing of Asia Limited, believed that many small-scaled companies would be closed down under the new
regulation as their information are collected illegally, including using address harvesting software.
DMA's data are all obtained legally and does not violate The Personal Data (Privacy) Ordinance and The Unsolicited Electronic Messages Ordinance.
We compile data from thousands of public and proprietary sources including business reports, exhibitions and seminars, business and trade
directories. To add to which, DMA has some complementary sites to invite consumers to register their preferences on marketing information.
And it is believed that in the long run, more and more clients could reap benefit from DMA's award winning, legitimate and highly effective email
marketing and CRM services.
article from Sing Tao Daily
For Further information please contact
DMA
Tel: (852) 28805918
31 May 2007
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DMA strongly support the implementation of the new Unsolicited Electronic Messages Ordinance
Devoted in providing the best services, DMA wins trusts from customers
The Unsolicited Electronic Messages Ordinance (UEMO) will be adopted this
Friday to regulate the sending of mass electronic messages through email, fax, SMS as well as pre-recorded voice messages. Direct Marketing of Asia
Limited (DMA) fully supports the implementation of the new ordinance, positively leading to the development of legitimate direct marketing. DMA is
very active and dedicated in developing quality mailing list database; especially the Permission based customer lists, and has launched one of the
1st Marketing Preference Centre in Hong Kong and Asia. DMA strongly believes in the concept of "Smart Consumer"- by establishing a free marketing
platform, consumers have the choice to select their preferences on receiving marketing information, promotion offers & discounts and change their
favorites anytime according to their preferences. Ms. Mabel Yeung, Head of CRM, believe that they would attract more customers under the new
ordinance. As the leader in direct marketing sector, DMA has already built up well-established Permission Based Direct Marketing Systems and many
Award-winning Multi-Channels for marketers to build positive corporate image and recruit a giant pool of target customers.
article from Headline Daily
For Further information please contact
DMA
Tel: (852) 28805918
29 May 2007
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King
of Flyers- Direct Marketing- the Most Powerful Promotional Tool
Most promotions that we receive
in mailboxes, email boxes…originated from the company, Direct
Marketing of Asia Limited, the company under management of the “King
of Flyers”.
Actually, Direct Marketing
is an art, one has to be able to manipulate properly target identification;
focused promotion before success of promotion could be achieved……
With professional expertise
and 24 years of experiences, Direct Marketing of Asia Limited (DMA)
becomes the premier direct marketing services provider in Asia.
In the 21st Century,
marketing becomes more crucial to industries as competition is not restricted
to arising from local firms but also extended to companies all over
the world. DMA was well aware of the marketing trend and developed Multi-Channel
Direct Marketing Solutions for its corporate clients. DMA provided many
Award-Winning Marketing Channels and Solutions, like Target
Mailing List Rental, Database Marketing, Customer Relationship Management
(CRM), Sole Agency Permit Household Delivery, Email Marketing.
DMA now serves more than 10,000 loyal clients and partners in different
industries and business sectors in Hong Kong, China and Asia.
In recognizing of its enduring
efforts and contributions in Direct Marketing Industry, DMA was awarded
“The 100 Excellent People of Asia Management Innovation Award”,
organizers included: Research Center of the State-Owned Assets Supervision
and Administration Commission of the State Council of the PRC.
For Further information please
contact
DMA
Tel: (852) 28805918
21 February 2007
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Telemarketing
- the real future potential career in Asia
To
eliminate the uprising complaints on telephone calls generated by calling
machines, voice records, etc., government suggest implementing a Code
of Practice. With its implementation, ethical direct marketing industry,
providing telemarketing, direct mailing, membership system and special
offers will see growth. In reality, the public is willing to accept
marketing information, provided they are given choice and the promotions
fit their needs.
Mr. Mike Chan, founder
of Direct Marketing of Asia Limited for over 20 years, believed the
Code of Practice could protect the public. While his empire of direct
marketing will continue gaining recognition, he expressed that direct
marketing industry has actually seen significant market growth recently.
It can be perceived that the industry will keep on blooming; catching
up with the leading US market in the near future.
For
Further information please contact
DMA
Tel: (852) 28805918
28
July 2006
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Cable TV Interviews DMA- Market leader with "PermitR
Delivery- Exclusive Household Mailbox Leaflet Distribution"
DMA has an award-leading
service~ PermitR Delivery (Allowing Exclusive Household Mail-drop Distribution).
DMA has been expanding
its Exclusive rights for Household Mailbox Distribution in many reputable
estates since 1992, benefiting clients, residents and incorporated owners.
With rich experience and expertise in database as well as management,
DMA simultaneously acts as a selected communication channel to bridge
the three parties with ISO standard: Clients can target on it's right
customers; Incorporated Owners are able to provide welfare to residents;
Residents as customers can sit back and relax, choose and enjoy special
offers and promotions.
Going hand-in-hand
with its environment concept, the delivery service provides choice for
opt-out, reducing wastage in time & costs for all, increasing true
readership level.
The innovative solution
of Exclusive Household Mailbox Distribution brought by DMA has won acceptance
and is very much welcomed by the public.
For
Further information please contact
DMA
Tel: (852) 28805918
26
July 2006
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Direct
Telemarketing Generates Sales, Abused Delivery Gets Complaints
According
to law on controlling the spread of electronic information, person to
person telemarketing will not be included. This creates positive and
healthy development in Direct Marketing Industry.
Mike Chan, Founder of Direct Marketing of Asia Limited, observed that
it was small-scale companies that employs automatics calling systems
for sales to reduce cost, yet it is not cost-effective and imposes negative
impact on the company's reputation. Thus the law implemented actually
facilitates the development of direct marketing- telemarketing services.
Since the news, more businesses are asking for DMA's services. He believes
that this will foster more understanding of direct marketing in business.
For
Further information please contact
DMA
Tel: (852) 28805918
7
July 2006
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Increased
Macau Market Penetration - Expanded Macau Operation Office
DMA has been covering
the market of Macau for its local and overseas advertisers for some
many years. With the many developments and the growing importance of
its hub status, we have further expanded our operation office there.
We are now capable
of conducting Household & Office Drops in Macau as efficiently as
in Hong Kong.
For
Further information please contact
DMA
Tel: (852) 28805918
February 2006
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Get
the Right Preference, Invest on the Right Consumers - DMA's Preference
Centre achieves both
Direct
Marketing of Asia Limited (DMA) has been the leading direct marketing
in the industry and the forerunner of developing the 1st Marketing Preference
Centre in Hong Kong. The structured and thoroughly researched centre
backed with sophisticated system has maintained high caliber in services.
DMA believes in
developing and maintaining Opt In/ Out list in which users can choose
to subscribe/ unsubscribe the market information. This is regarded as
the concept of Smart Consumer, highlighted by DMA, indicating consumers
have their preferences on receiving marketing materials - and they are
to be respected. On the other side of the coin, it does help companies
to target on the right customers and achieve high returns.
For
Further information please contact
DMA
Tel: (852) 28805918
20
January 2006
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RTHK
Interview with CRM Guru
The
traditional mass media is being challenged by its periphery nowadays
and the entire media and advertising industry is undergoing a rapid
change in the digitalized age. Interactive and measurable direct marketing
channel, which is able to reach targeted potential customers, has been
most welcomed by marketers whilst its efficacy is apparent.
In
today's highly competitive business environment- every company aims
at lowering their costs in production, and in promotion. It is convinced
that direct marketing, which is known for being very cost-effective
marketing yet maintaining a high response rate, would become the most
popular advertising channel for Hong Kong's Marketers.
Experienced
Marketer, Mike Chan- Founder& CEO of Direct Marketing of Asia Limited,
had shared the key of success in direct and targeted marketing in Hong
Kong during his interview with the RTHK.
Please
click here for details
For
Further information please contact
DMA
Tel: (852) 28805918
11
January 2006
Mike
Chan: The King of Fliers- Conquers China Market
DMA's
success in China could be attributed to two areas of CEPA. "Individual
Travel Scheme provokes sales among shopping malls in Hong Kong. DMA
has thus received many orders for pushing fliers onto Mainlanders' hands
at tourists spots including, Causeway Bay, Mongkok and Twim Sha Tsui
and the like" said Mike Chan, CEO of DMA.
"Moreover, CEPA has encouraged PRC's SMEs (small and medium enterprises)
to come to Hong Kong, generating further need of our services e.g. telemarketing,
fax and email marketing, street delivery, couriers, postal delivery,
etc. Say, before the SME operates in HK, they can start their project
without an office stationed in Hong Kong but employ our contact center
service. Through direct marketing channels, they could collect useful
information on the market, allowing them to plan more carefully and
accurately. Our call center is different from the general business center;
in additional to making phone calls, we provide product and sales presentation
services to businesses too...
article
from Wen Wei Po - Financial News
For
Further information please contact
DMA
Tel: (852) 28805918
1
November 2004
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Grand return
of "Forbes" with renowned marketing brand as propulsion Branding
in moments
"THE
CONNECTION WORLD"- Y.2004 Forbes Global CEO Conference was held in late
August. It attracted more than 350 CEOs and business executives from
all over the world to come to Hong Kong.
Meanwhile, Forbes confirmed its re-launching of Forbes China Magazine
in Hong Kong and Asian and had appointed DIRECT MARKETING OF ASIA LTD
(DMA) as its sole subscription agent with very encouraging results.
DMA provided innovative and integrated communication solutions, namely,
telemarketing, fax/email marketing, direct delivery, postal mail, etc.
to assist Forbes in targeting entrepreneurs and executives- the major
readers of Forbes China Magazines...
article
from City Magazine
For
Further information please contact
DMA
Tel: (852) 28805918
4
October 2004
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Forbes Returns
to Hong Kong
"2004 Forbes Global CEO Conference" was organized in Hong Kong yesterday.
It attracted more than 350 CEOs and business executives from the world
to come to Hong Kong. Meanwhile, Forbes confirmed its re-launching of
Forbes China Magazine in Hong Kong and Asian and had appointed DIRECT
MARKETING OF ASIA LTD (DMA) as its sole subscription agent with very
encouraging results. DMA provided innovative and multi-channel communication
solutions, namely, telemarketing, fax/email marketing, direct delivery,
postal mail, etc. to assist Forbes in targeting entrepreneurs and executives-
the major readers of Forbes China Magazines...
article
from Hong Kong Economic Journal - Vision
For Further information please contact
DMA
Tel: (852) 28805918
23
September 2004
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Leader
of Direct Marketing- Mike Chan, unveils effective direct marketing strategies
Mike Chan, Founder and CEO of Direct Marketing of Asia Limited (DMA)
summarized his company's business, "We aim at assisting our clientele
to understand its specific market, then best communicate the message
to selected market by fine-screening them from its Database of over
5 million Asian records, and finally developing contact strategies involving
a blend of phone call, email, postal mail, etc. in order to get the
best audiences' attention for their campaigns and optimize results.
Our award-winning target marketing solutions not only benefit our clienteles,
but also its specific target markets, enabling receiving party to capture
almost like custom-made offers."...
Take
a recent case for an example, "Father of Comparative Strategy,
Michael Porter had presented a seminar in Shanghai and Shenzhen, he
had discussed updated marketing information. The price for a ticket
of this seminar is about a thousand Hong Kong dollars. In order to deliver
the message to the business executives in Hong Kong and China, we have
first screened our database, then emailed invitations with build-in
reply mechanisms, interested parties could then easily contact us and
fulfillment and logistics then complete the chain." An integrated
communication solution saves a lot of costs. Accurate information can
be passed to targeted groups, increasing the percentage of successful
deal over costs and time, often in a very powerful way...
article
from Jiu Jik - Interview
For Further information please contact
DMA
Tel: (852) 28805918
10
September 2004
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Forbes
Chose Direct Marketing of Asia Limited (DMA) as Forbes China Magazine
Sole Subscription Agent
China has fast become an important economic power. On April 2003, Forbes
launched a new magazine - Forbes China - to fulfill needs in this region.
Said Mike Chan, CEO of DMA, " The readers of Forbes China Magazine are
mainly entrepreneurs and executives. With multi-channel communication
solutions including direct delivery, fax and email marketing, telemarketing,
etc, DMA has comparative advantages in providing magazine subscription
agency services for Forbes China, ensuring most updated finance and
business information for its readers...
article
from Hong Kong Economic Journal - Financial News
For Further information please contact
DMA
Tel: (852) 28805918
8
September 2004
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Mike
Chan - Direct Marketing: Zero in on your Customers
To succeed in direct marketing, the first principle is to acquire a
rich and informative database. For 20 years, Mike Chan, CEO of Direct
Marketing of Asia Limited (DMA), has acquired a database with over 6
million data (and over 3 million data in Mainland China). He said: "Our
data is collected from thousands of public and proprietary sources including
business reports and directories and phone verifications and opt-in
data where they are all willing to disclose their contact means for
business and consumer purposes."
He explained further, "We have branches in China. Whenever a company
has to deliver messages to customers through post office, The China
Post office would check all the wordings and contents. DMA had formed
alliance with China Post. Now, whatever we deliver, we are allowed to
stamp the China Postal symbol on them, which is more convenient and
had further strengthened the bond between DMA and its Clients." Mike
said, "In the future, we will continue to collaborate with well-known
brands to get sole agent rights. Furthermore, we plan to publish Business
Directories...
article
from Hong Kong Economic Times - Executive Page
For Further information please contact
DMA
Tel: (852) 28805918
8
September 2004
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Market
Observation: Ripeness of Direct Marketing in Hong Kong. Positive Forecast
for the future
Mike Chan, Founder and CEO of Direct Marketing of Asia Limited had witnessed
the evolution of direct marketing in Hong Kong. Chan said, "In Hong
Kong's sophisticated economy, competition among companies are fierce
and profits for businesses are fast reducing. Customers have also become
smarter due to information penetration. As a result, marketers must
search for more effective marketing strategy in order to win. Through
telemarketing, fax, email marketing and accurate list rental, one cannot
only deliver the right message to the right person but could maintain
a long-term relationship with customers. It is why more and more companies
adopt direct marketing...
Recently, DMA has become the Sole subscription agent of Forbes China
in Asia and Hong Kong. With over 5 million readers, Forbes had launched
a Simplified Chinese Version - in which 60 per cent of the content comes
from the English version and the remaining 40 per cent content is redacted
by the editorial board stationed in China. Forbes China mainly depicts
the business and commerce in Pan-Asia. DMA has already attracted more
than thousands of Hong Kong readers to subscribe Forbes China on an
annual basis.
Mike said that the demand of direct marketing keeps increasing and has
become well developed, but market is not saturated. The major reason
is that clients using direct marketing are large corporate, while small
and medium enterprises have not realized the great benefits from using
direct marketing as the one-stop shop marketing strategy, so the potential
market is still very big...
abstract
from Ts166.com - Regional Finance
For Further information please contact
DMA
Tel: (852) 28805918
6
September 2004
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Bright
future for Direct Marketing in the next decade
In the highly competitive environment of Hong Kong - businesses are
competing with each other fiercely, spiraling on ever-lower profit margin.
Every company aims at lowering their costs in production, and in promotion.
It is convinced that direct marketing, which is known for being very
cost-effective marketing yet maintaining a high response rate, would
become the thing for Hong Kong's Marketers.
Experienced marketer, Mike Chan, CEO of the Direct Marketing of Asia
Limited said, "Nowadays, competitions are fierce, it is essential for
companies to use effective marketing strategies. Through telemarketing,
fax, email marketing and accurate list rental to deliver message to
the right person, not only can marketers zero in the target group cheaply
but could also help maintain a long-term relationship with customers.
Therefore, more and more companies are incorporating direct marketing
into their marketing plans, these companies varies from property developers
to real estate agencies to supermarkets to telecommunication, etc...
abstract
from China Economic Net - Property Marketing
For Further information please contact
DMA
Tel: (852) 28805918
6
September 2004
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Interview
Tips on Customer Services Officer Posts Advised by Customer Relations
Manager
Among
service industries, it's crucial to have a team of well-trained customer
services officers who are ready to handle after-sale services, and sustain
a long-term customer relationship with the customers. A telemarketer
has to communicate with consumers and explain the details to them through
telephone. Apart from excellent communication skills, patience is also
a core requirement for telemarketers...
article
from JiuJik - Interview Tips
For Further information please contact
DMA
Tel: (852) 28805918
17
August 2004
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KING
of Direct Marketing
To
reduce wastage rate of common marketing practices, Mike Chan, CEO of
Direct Marketing of Asia had invested more than 1 million dollars to
build the Hong Kong Market Information & Analysis Center (HKMIAC). It
aimed at helping business clients to best target specific consumer group
and deliver message to them efficiently and effectively. Since the start
of the Internet era, Mike had begun setting up lifestyle websites -
Key2hk.com and Email121.com, whereby members could obtain the right
promotional messages and coupons according to their preferences, they
could also choose the email advertisement that they wanted to receive.
From direct delivery, fax marketing, telemarketing to email marketing,
DMA had maintained its market leadership in HK's direct marketing industry.
IN 2004, DMA has introduced yet another service- Magazine / Sales Presentation.
Mike showed great confidence, "For foreign magazines to launch new subscription
campaigns, the cost of promotion and courier could be quite significant.
They could be save a lot by seeking information from direct marketing
consultants."...
article from Hong Kong Commercial Daily - Financial News
For Further information please contact
DMA
Tel: (852) 28805918
17
August 2004
|
|
“Father
of Competitive Strategy” Dr. Micheal Porter presented the latest
Innovated Competitive Strategy. DMA Integrated Direct Marketing Solutions
stand out its advantages
World top one Father
of competitive strategy ,Michael Porter previously came to China to
organize the “ .. Forum”, China entrepreneurs were all welcomed
Michael Porter to have the speech. DMA was honored to be one of the
forum supportive organization, and be the one to provide all in one
direct marketing, through mail, phone, email and fax to perform multi-
channel services for organizing the forum.
DMA tried to search for specific targets and attracted new potential
customers in order to provide a good foundation for the forum to succeed.
 article
form Hong
Kong Commercial Daily
For Further information please contact
DMA
Tel: (852) 28805918
4
August 2004
|
|
King
of Leaflets and Flyers
Founder of DMA,
Mr. Mike Chan, was invited to be one of the guest speakers in "Hong
Kong Post Office's DM Seminar 2003 - 2003 " on 18 September 2003
held in Lecture Hall of Central Library.
The theme of the seminar is to share secrets in doing Direct Marketing
with Hong Kong's businesses. Three DM professionals were invited to
share their DM knowledge, expertise and experience. Most of the attendees
found DM helpful to their businesses and were active in inquiring about
our services in the Q&A section.
Direct Marketing is the most direct and cost-effective way to reaching
one's target market; it is essential for every executive in management,
business development and sales/marketing to have more in-depth understanding
of DM especially in current competitive economy.
article
form Oriental Daily
For Further information please contact
DMA
Tel: (852) 28805918
30
November 2003
|
|
Hong
Kong Post Office's DM Seminar 2003
Founder
of DMA, Mr. Mike Chan, was invited to be one of the guest speakers in
"Hong Kong Post Office's DM Seminar 2003 - 2003 " on 18 September
2003 held in Lecture Hall of Central Library.
The theme of the seminar is to share secrets in doing Direct Marketing
with Hong Kong's businesses. Three DM professionals were invited to share
their DM knowledge, expertise and experience. Most of the attendees found
DM helpful to their businesses and were active in inquiring about our
services in the Q&A section.
Direct Marketing is the most direct and cost-effective way to reaching
one's target market; it is essential for every executive in management,
business development and sales/marketing to have more in-depth understanding
of DM especially in current competitive economy.
For Further information please contact
DMA
Tel: (852) 28805918
19
September 2003
|
|
GREAT
SUCCESS in the 6th DM Asia 2003
6th
DM Asia 2003
27-29 August 2003
Suntec Singapore International Convention & Exhibition Centre
DMA enjoyed great
success in the 6th DM Asia in Singapore:
1) We shared secrets in how to achieve maximum ROI to our clients via
offline and online direct marketing.
2) A lot of overseas orders and enquiries have been received.
3) We are also proud to have formed strategic alliances with Direct Marketing
Association of Singapore, Thai Direct Marketing Association, Direct Marketing
Association of Indonesia and thus further expanded our net-work as well
as our database.
For Further information please contact
DMA
Tel: (852) 28805918
1
September 2003
|
|
Encouraging results
in SME Market Day 2003 on 5-7 June 2003
DMA participated in SME Market
Day 2003 organized by TDC on 5-7 June 2003. Our booth is one of booths
which are most welcomed by visitors. We are grateful to the thousands
of visitors who came to inquire about our services, especially List Rental
& ePost121 (Email Marketing) Services.
During which, our CEO, Mike
Chan, was also invited to give a 30-min speech on ""Reach &
Make Business with the World in this Adverse Market".
For Further information please contact
Sophia Lo, Project & Marketing Executive
DMA
Tel: (852) 28805918
16
June 2003 |
|
DMA 20th Anniversary:
Get & Keep Customers by Voice, Online & Paper
DMA is now 20 years
old.
With support from
our valuable clients- You, DMA continues to grow and expand since 1983.
We have developed
from a leaflet dispatcher to a One-Stop Direct Marketing Leader, helping
customers to Get & Keep Customer by voice, online & paper.
We will continue to
work hard for you!
For Further information please contact
Sophia Lo, Project & Marketing Executive
DMA
Tel: (852) 28805918
10
June 2003 |
|
DMA Honored to assist
UNICEF in generating a huge database
As a social responsible
company, DMA is delighted to cooperate and support various charities.
This year, we generate a large quantity of mailing lists to UNICEF for
it’s fund raising program in helping children in Iraq.
Iraq war has taken place for more than 2 weeks now, and there is a clear
and growing humanitarian crisis. In order to provide urgent humanitarian
aid for children and women, UNICEF launches a series of fund raising programs.
We are proud that our well-developed Internal Database is able to manage
this vast quantity in a very short time frame.
DMA wishes every success
in this very meaningful UNICEF program.
For Further information please contact
Sophia Lo, Project & Marketing Executive
DMA
Tel: (852) 28805918
15
April 2003 |
|
DMA being an authorized
marketing agent for Chinese Export Commodities Fair
DMA’s
recent news in China---
China’s largest trade fair- Chinese Export Commodities Fair is held
twice a year in spring and autumn since it was inaugurated in the spring
of 1957.
To mark its importance, Guangzhou Government employed Guangzhou Post Office
to issue 150,000 copies of the publication- Safety Guide.
DMA was proud to be act as advertising agent for this Safety Guide.
For Further information please contact
Sophia Lo, Project & Marketing Executive
DMA
Tel: (852) 28805918
23
March 2003 |
|
DMA Sponsored Email Marketing
Service to "China Information Infrastructure Expo 2002"
DMA Sponsor Email
Marketing Service to "China Information Infrastructure Expo 2002" DMA
is glad to be invited as the Official Media Partner of "China Information
Infrastructure Expo 2002" held from December 3 - 6, 2002 at Shanghai Everbright
Convention & Exhibition Center, Shanghai, PR China.
This is the first
event of its kind in China which is organized by New Technology Development
Centre China Association for Science & Technology and Adsale Exhibition
Services Ltd. The Expo receives substantial support from Chinese official
bodies including Leader Group of Gold Shield Project of Public Security
Bureau, Public Technology Service of National Information Center, Information
Center of State Administration of Taxation of P.R.C. and Computer Centre
of Ministry of Foreign Trade and Economic Cooperation etc. International
IT giants will display the latest Gold Projects, e-Security and Enterprise
Solutions at the Expo.
Special seminars will
be organized concurrent with the Expo such as "International Forum on
e-Government", "Gold Shield Solutions Technology Seminars" etc. Business
professionals can enjoy free admission by registering with their work
pass or namecards at the Expo.
For detail, please click http://www.2456.com/simp/showsinfo/info/info1.asp?eid=2674&order=40
For Further information
please contact
Sophia Lo, Project & Marketing Executive
DMA
Tel: (852) 28805918
20
November 2002 |
|
Official
Media Partner of "Power of Public Relations"
PR & Communications
Success - Measuring From the Inside Outwards DMA is glad to be invited
as the Official Media Partner of "Power of Public Relations", held on
29-31 October 2002. Both our award winning Email Marketing Services -
ePost 121 and list rental service were employed as marketing too for this
event.
"Power of Public Relations" examines how in-house executives generate
an ROI by defining clear objectives and educating internal and external
stakeholders about their role and value to the corporation. The class
give attendees dynamic, practical and up to date insights into the challenges
and opportunities faced by in-house PR & Communications professionals.
To register or for
more information on Powers of Public Relations Masterclasses (Singapore),
please visit http://www.eventusconsult.com/powersofpr/news1_content.html
For Further information
please contact
Sophia Lo, Project & Marketing Executive
DMA
Tel: (852) 28805918
8
October 2002 |
|
Media
Partner to "Global IP Carriers Asia 2002"
DMA is very honored
to be the FAX MARKETING PARTNER of Asia's largest dedicated event for
IP carriers -- "Global IP Carriers Asia 2002 ". It is a 3-day
conference for information gathering and business development in face-to-face
environment, the foremost strategic event that unites IP carriers in Asia
with the rest of the world.
Exhibition: Global
IP Carrier (Hong Kong)
Date: 23-25 Oct 2002
Venue: Sheraton Hong Kong
For Further
information please contact
Sophia Lo, Project & Marketing Executive
DMA
Tel: (852) 28805918
2
October 2002 |
|
Media
Sponsor of 'BioIT World Conference & Expo"
Direct Marketing of
Asia Limited (DMA) is very honored to be the Media Sponsor of "BioIT
World Conference & Expo". Both our award winning email marketing
service - ePost 121 and list rental service were employed as marketing
tool for this event.
The BioITWorld Conference
Program is designed to assist life science professionals in understanding
and evaluating advanced IT solutions for the post-genomic era. For further
information, please visit http://www.bioitworldhk.com/
Event Date: February
25-26 (Tue and Wed), 2003.
Venue: Hong Kong Convention and Exhibition Centre
For Further
information please contact
Sophia Lo, Project & Marketing Executive
DMA
Tel: (852) 28805918
30
September 2002 |
|
PHILIP
KOTLER MARKETING FORUM 2002
Direct Marketing of
Asia Limited (DMA) is very honored to be the Media Partner of "Philip
Kotler Marketing Forum 2002 - Marketing strategy in Globalization and
Low Margin Age" organized by EMKT Consulting Co. Ltd. The forum will
be held on 21, 23 and 25 October in Shanghai, Shenzhen and Beijing respectively.
Detailed information of the forum is shown below.
DMA provides integrated
direct marketing solutions, both Online and Offline individual points
of contacts to choose the best audience for the forum. Both our award
winning Email Marketing Service - ePost 121 and list rental service were
employed as marketing tools for this forum in addition to postal mails,
fax and telemarketing servces.
Dr. Philip Kotler
is the world leading authority on marketing and widely acknowledged as
"Father of Modern Marketing". He is one of the Top 10 management
Gurus Most influential to Global Economy. In the forum, he will investigate
the world economic trend, updated marketing strategies, marketing in the
globalization economy, brand and images building, CRM and so forth, all
help corporations to be more competitive by working on the right track
to face the unforeseeable future.
Forum Details:
Philip Kotler Marketing
Forum 2002 at Shanghai (21 October 2002), Shengzhen (23 October 2002),
Beijing (25 October 2002) at FIVE STARS HOTEL.
Target Participants:
CEO, Directors, General Managers, Marketing and Sales Directors, Consultants,
Media Planners, Professionals, Business Development Managers, Human Resources
Managers
Let's register and
enjoy the early bird rate before 20 September 2002.
To know more about the event, please call us at (852) 21897677
or email us at emkt@dm-asia.com.
For Further
information please contact
Sophia Lo, Project & Marketing Executive
DMA
Tel: (852) 28805918
28
September 2002 |
|
DMA
- the Media Partner of "Bringing Funds to Retail & Mass Affluent Investors
DMA is pleased to
be the direct marketing provider of "Bringing Funds to Retail &
Mass Affluent Investors",
"Bringing Funds
to Retail & Mass Affluent Investors" is an in-depth focus-forum
examining best practice distribution strategies for growing the retail,
HNW and mass affluent hedge fund market in Asia.
Date: 28 & 29
October 2002
Venue: The American Club, Hong Kong
URL: www.iir.com.hk/bh393/main.html
For Further
information please contact
Sophia Lo, Project & Marketing Executive
DMA
Tel: (852) 28805918
13
September 2002 |
|
Direct
Marketing Services Providers of "ASIA IT EXPO 2002"
DMA is pleased to
be the direct marketing services provider of "ASIA IT EXPO 2002".
DMA is the provider
of fax broadcasting services and ePost 121, the email marketing system.
DMA helps in sending 10000 email and 10000 fax messages to Directors,
CEO, General Managers and Financial Controllers of Banking, Finance and
investments industry and many others.
Asia IT Expo has been
established as an effective marketing platform for IT companies to showcase
how IT applications can enhance productivity and facilitate better communications
for business enterprises.
The Exhibition will
be held from 18 September to 21 September 2002 at the on Hong Kong Convention
& Exhibition Centre, Hall 1.
For Further
information please contact
Sophia Lo, Project & Marketing Executive
DMA
Tel: (852) 28805918
2
September 2002 |
|
RTHK
interviewed Most Outstanding Young Entrepreneur - Mr Mike Chan
Founder of DMA - Mr.
Mike Chan was interviewed by RTHK in 1999 after launching the largest
community website in Hong Kong - Key2hk.com. This year, Mr. Chan was again
one of the interviewees in "Media Watch" on his opinion on Information
Technology in the coming future.
Mr. Chan said, " IT is one of the good tools to achieve goal of Traditional
Business. They are complementary to each other." Mr. Chan claimed
that opt-in target lists are more responsive than ordinary one while internet
is an excellent media for capturing permission target lists. Thus, DMA
launched two B2C websites - Key2hk.com & eMail121.com to get permission
contacts for our clients.
Bearing "Sending the RIGHT message to the RIGHT target" in mind,
DMA will continue to explore and develop WIN-WIN Strategies for marketers
and customers.
RTHK
Interview
For Further
information please contact
Sophia Lo, Project & Marketing Executive
DMA
Tel: (852) 28805918
8
April 2002 |
|
Supporting
Organization to E-LOYALTY: How to Keep Customers Coming Back to Your Web-Site
DMA is very honored
to sponsor ePost121 service including 6,000 email addresses of Marketers
to E-LOYALTY. It is a two-day seminar on "E-Loyalty: Integrating
Online and Offline Strategies to Maximise Customer Loyalty and Profitability".
Event Details:
Date: 25 - 26 April 2002
Venue: Swissotel The Stamford, Singapore.
For Further
information please contact
Sophia Lo, Project & Marketing Executive
DMA
Tel: (852) 28805918
3
April 2002 |
|
Supporting
Organization to Asia AIM 2002, Asia Alternative Investment Management
Summit.
DMA is very honored
to sponsor ePost121 service to Asia AIM 2002, Asia Alternative Investment
Management Summit. It will be held on March 26 -27, 2002 at
Marriott Hotel, Hong Kong.
The conference will focus on the exploring developments and opportunities
in Hedge Funds in Asia.
For Further
information please contact
Sophia Lo, Project & Marketing Executive
DMA
Tel: (852) 28805918
8
March 2002 |
|
Honored
to be invited as Guest Speaker in "Certificate Program in Entrepreneurship"
Founder of DMA, Mr.
Mike Chan, was invited to be the guest speaker in Certificate Program
in Entrepreneurship* organized by the Hong Kong Polytechnic University
and Hong Kong Junior Chamber.
The increasingly acknowledged role of targeted 1:1 marketing Plus the
goodwill and the many awards won, allows DMA to be considered as a market
leader in effective marketing since 1983.
We do thank our thousands of loyal clients in making DMA so successful.
This reputation of providing the best services to clients finds our founder,
Mr. Mike Chan, being regularly invited as guest speakers in marketing
and management events.
In this spring, Mr. Chan was honored to be one of the guest speakers in
Certificate Program in Entrepreneurship. On 19 January 2002, Mr. Chan
was invited to share his experience in becoming a successful entrepreneur
and his point of view of the program in the launching ceremony of the
program. Mr. Chan pointed out, " The atmosphere in Hong Kong is not
very encouraging at the moment but it is a valuable time for young people
to explore themselves. The program offered by HK PolyU and HKJC provides
a golden chance for young executives to be well equipped in coping with
the challenges in the modern society."
Certificate
Program in Entrepreneurship
For Further
information please contact
Sophia Lo, Project & Marketing Executive
DMA
Tel: (852) 28805918
4
February 2002 |
|
Large
scale household delivery to 80,000 households in Macau
Macau- an adjacent
market of 438 thousand population = a huge marketing goldmine.DMA's direct
delivery service has extended its coverage to Macau since 1987. With our
expertise and experience in household, office and street delivery in Macau,
we have always been chosen to be partner in direct delivery by Hong Kong
& Overseas marketers in capturing Macau market.On 19 January 2002,
we conducted a large scale household delivery to 80,000 households in
Macau for a Hong Kong enterprise.
Household
delivery to Macau
For Further
information please contact
Sophia Lo, Project & Marketing Executive
DMA
Tel: (852) 28805918
28
January 2002 |
|
Supporting
Organization to "Ad Tech Asia 2002"
DMA is very honored
to sponsor ePost121 and lettershop service to Ad
Tech World Asia 2002. On March 20 -22, 2002 at Singapore International
Convention & Exhibition Centre.
The conference will focus on the advertising & marketing solutions
of new media marketing, direct marketing, database marketing and marketing
automation systems
For Further
information please contact
Sophia Lo, Project & Marketing Executive
DMA
Tel: (852) 28805918
16
January 2002 |
|
Supporting
Organization to "Teen Power China 2002"
"Teen
Power China 2002" is a marketing seminar that address how to implement
successful teen marketing strategies in the organization. Participants
will meet many teen marketing experts in the interactive workshops.
DMA is glad to be the supporting organization of this event. The conference
will be held on 19-20 March 2002 in Okura Garden Hotel, Singapore.
For Further
information please contact
Sophia Lo, Project & Marketing Executive
DMA
Tel: (852) 28805918
15
January 2002 |
|
Supporting
Organization to "Image Asia"
"Image Asia" is the
Asia's premier PR and Corporate Communications Event. This 3-day conference
will focus on Corporate Branding, Internal Communications and Crisis Management.
DMA is proud to be
the supporting organization of this event. The conference will be held
on 4-6 February, 2002 in Grand Copthorne Waterfront Hotel, Singapore.
For further information
please contact
Sophia Lo, Project & Marketing Executive
DMA
Tel: (852) 28805918
10
January 2002
|
|
Sponsoring
ePost121 Service to "Government e-Learning Summit"
"Government
e-Learning Summit" is designed to teach the organization how to improve
and optimize the cost and delivery of training initiatives by leveraging
on e-learning. Participants will discover how to integrate e-learning
into existing training framework.
DMA is glad to be
supporting organization of this event. The Summit will be held in 29-30
January 2002 in Singapore.
For further information
please contact
Sophia Lo, Project & Marketing Executive
DMA
Tel: (852) 28805918
8
January 2002 |
|
Send
Message to Known Targets
Recently, an owner
of a transportation company bought a CD from some CD selling company that
contains 20, 000 private and commercial fax number for promotion. However,
he found that the CD contains only non-designated list, i.e. fax numbers
but without name of receiver nor classifications according to commercial
type. It is therefore difficult to utilize the list.
Follow- up: Next
Magazine's Consultation with Direct Marketing Practitioners
Mr. Chan from Direct Marketing of Asia Limited (DMA) believes that CDs
that contain only non-designated lists are not effective for promotion.
Promotion fax of this kind will not reach decision-makers as the recipient
is not addressed.
DMA's fax broadcasting is more targeted and recipient is named on each
promotion fax. He further mentioned that charges for fax broadcasting
service at DMA averages to $0.3 - $0.6. Since it is difficult to get the
database for fax broadcasting, database is therefore a precious asset
of the company and DMA will not sell the database to others. Customers
are only granted the right to rent the database.
Follow- up: Next Magazine's
Consultation with Consumer Council
Ms. Lau from Consumer Council said selling CDs that contain non-designated
list is tricky. It is difficult to check whether the fax numbers are real.
In addition, the non-designated fax numbers are useless since the type
of fax numbers cannot be recognized. She suggested consumers should ask
for details about the CDs before purchasing.
article
from Next Magazine
27
December 2001 |
|
PCCW employ our value-added
service of ePost121
ePost121- our email
marketing services had been receiving great responses from marketers.
In order to provide hassle-free experiences for clients, we are now offering
a value-added service to which- design of pages.
This Christmas, we are glad to design html pages for PCCW in promoting
their products.
Html
pages
For further information
please contact
Sophia Lo, Project & Marketing Executive
DMA
Tel: (852) 28805918
19
December 2001 |
|
Supporting
organization to "I. T. Financial Management (Shanghai) "
"I.
T. Financial Management" is a 2-day, In Depth Seminar and Workshop
Explaining How to Plan and Implement an Effective IT Financial Management
and Cost Recovery System
DMA is glad to be
the Supporting Organization of this event. the event will be held:
6th - 7th December 2001, Garden Hotel, Shanghai, China
10th - 11th December 2001, Shangri-La Hotel, Shenzhen, China
For further information
please contact
Sophia Lo, Project & Marketing Executive
DMA
Tel: (852) 28805918
8
December 2001 |
|
Supporting Organization
to "Government Online"
"Government
Online" is a 2-day international conference focus on developing best
practice strategies to provide seamless online service delivery across
government, business and to the community.
DMA, as an Traditional
& Virtual Direct Marketer, was proud to be invited as the supporting
organization of this conference. The conference will be held on 22-23
October, 2001 in Mandarin Oriental, Hong Kong.
For further information
please contact
Sophia Lo, Project & Marketing Executive
DMA
Tel: (852) 28805918
15
October 2001 |
|
DMA
became member of HKCCA
In October, DMA was
glad to be a member of Hong Kong Call Center Association (HKCCA). HKCCA
was formed by a group of call center users in 1999. It is a non-profit
organization representing the entire on-line customer service and interaction
in Hong Kong. DMA is committed to improve customer satisfaction by continuous
quality improvement.
For further information
please contact
Sophia Lo, Project & Marketing Executive
DMA
Tel: (852) 28805918
15
October 2001 |
|
Supporting
Organization to " External Corporate Communications Summit"
" External Corporate
Communications Summit" is the premier event for PR & Communication
Professionals. It is a 4-day conference on high-powered case studies and
strategies that reinvent corporate communication as a strategic resource.
DMA is glad to be
the supporting organization of this conference. The conference will be
held on 19 & 22-24 October, 2001 in Hong Kong.
For further information
please contact
Sophia Lo, Project & Marketing Executive
DMA
Tel: (852) 28805918
12
October 2001 |
|
Supporting
organization to "Shared Services Asia Summit"
"Shared
Services Asia Summit"conference focuses on Maximise Cost Effectiveness,
Create Service Excellence And Contribute Optimum Value To Your Bottom-line
DMA is glad to be
the Supporting Organization of this event. Conference will be held in
JW Marriott Hotel, Hong Kong on November 6 - 7, 2001.
For further information
please contact
Sophia Lo, Project & Marketing Executive
DMA
Tel: (852) 28805918
10
October 2001 |
|
100%
Guarantee to List Rental
DMA
had invested HKD10 Million in our new call center and it provides customized
telemarketing service.
Sixty well-trained telemarketers handle million messages/day. At the same
time, they gather high quality permission target list and update list
information to keep our database rich and fresh.
Our list rental service is highly popular, and in order to provide even
better service quality, our clients can now enjoy 100% GUARANTEE
to list rental.
For further information
please contact
Sophia Lo, Project & Marketing Executive
DMA
Tel: (852) 28805918
2
October 2001 |
|
Media
Sponsor to "Global IP Carriers Asia 2001"
"Global
IP Carriers Asia 2001"conference will be a focal meeting place
for a wide spectrum of ISPs, fixed and wireless IP Carriers, Bandwidth
Traders, Technologists and Equipment Manufacturers.
DMA is glad to be
the Supporting Organization of this event. Conference will be held in
The Ritz-Carton on 29 - 31 October 2001.
For further information
please contact
Sophia Lo, Project & Marketing Executive
DMA
Tel: (852) 28805918
1
October 2001 |
|
Media
Sponsor to "Balanced Scorecard for the Public Service"
"Balanced
Scorecard for the Public Service"conference Implementing the Scorecard
to Achieve Organizational Excellence
DMA is glad to be
the Supporting Organization of this event. Conference will be held in
Singapore, Asia on November 6 - 7, 2001.
For further information
please contact
Sophia Lo, Project & Marketing Executive
DMA
Tel: (852) 28805918
28
September 2001 |
|
Being
Interviewed by Mass Media-
Can bring in good returns for company
Mr. Mike Chan, CEO
of Direct Marketing of Asia Limited was interviewed by 3 mass medias after
winning the Award- "Innovative Entrepreneur of the Year 2000".
"Being interviewed
by mass media increases the brand-awareness of the company," said Mr.
Chan. He also mentioned that his team would show the press coverages in
their meetings with clients.
Mr. Chan will prepare
all materials such as company profile, industry information and service
details for every interview. Also, he will prepare the answers to the
questions that might be asked in the interview.
"Preparation is very
important while preparing information such as market trend and positioning
of company is a must." Mr. Chan emphasized.
article
from Economic Digest.
1
September 2001 |
|
Sponsoring
ePost121 service to "Customer Contact World Hong Kong 2001"
"Customer
Contact World Hong Kong 2001"conference focuses on customer relationship
management and eCRM, customer loyalty, call center & help desk management,
internet telephony, sales force automation and computer telephony integration.
DMA is glad to be
the Supporting Organization of this event. Conference will be held in
Hong Kong Convention & Exhibition Center on 4-5 September 2001.
For further information
please contact
Sophia Lo, Project & Marketing Executive
DMA
Tel: (852) 28805918
27
August 2001 |
|
Supporting
Organization to " Best Practice In Six Sigma"
"Best Practice
In Six Sigma" is a 2-day in depth seminar address developing Six
Sigma Deployment Strategies. Aligning Six Sigma Initiative with Consumer
requirements and Marketing Strategies.
As a reputable marketing company, DMA is proud to be the supporting organization
of this conference. The conference will be held on August 29-30 , 2001
in Grand Hyatt Hong Kong.
For further information
please contact
Sophia Lo, Project & Marketing Executive
DMA
Tel: (852) 28805918
18
August 2001 |
|
Expansion
- Call/ Tele-Marketing Center
With the near-capacity
demand of our telemarketing services, DMA expanded it's call center into
a new premise, occupying over 5,000 sq. ft.. This department will be governed
by Direct Marketing of Asia (Telemarketing) Ltd a subsidiary in the DMA
group.
TDMA has invested
over HKD10 Million in this venture and will bring in state-of-the-art
equipments, intelligent system and expertise of the trade- all geared
to providing professional inbound and outbound call services to our clients.
DMA's telemarketing service is different from others as we offer flexible
program maneuvering with in-house programmers, strategic consulting in
CRM, database management services and unmatched project support, including
mail, fax and email pre/post sale services.
Call
Center
For further information
please contact
Sophia Lo, Project & Marketing Executive
DMA
Tel: (852) 28805918
1
August 2001 |
|
Glorious
to be Appointed by Hongkong Post Office
DMA was appointed
to be the direct delivery agent for the mini-pane, "A most wonderful dream
comes true!"
In celebration of
Beijing's successful bid of the 2008 Olympics, Hongkong Post and China
Post issued a mini-pane on 14 July, featuring this historic occasion.
DMA felt great honor to be appointed as a distributing house in passing
out promotional leaflets at MTR Stations in Hong Kong for this event.
With the support from diverse government departments, multi-national corporations
and the like, we are confident in continuing to providing the BEST target
marketing services for all.
Hong
Kong Post Office
For further information
please contact
Sophia Lo, Project & Marketing Executive
DMA
Tel: (852) 28805918
22
July 2001 |
|
Expansion
- A Complete Group in Direct Marketing of Asia Limited to serve YOU
We are most glad
to inform you that with aggressive developments and market expansion,
Direct Marketing of Asia Advertising Services Company had consolidated
into Direct Marketing of Asia Ltd.effective from 21 June 2001.
Together with companies
in the same group, we will be in the forefront to providing even better
"Customer & Market Acquisition" direct marketing services for you.
Companies in the Group included:
Direct Marketing of Asia Ltd
Direct Marketing of Asia Advertising Services Company
Direct Marketing of Asia (Telemarketing)Ltd
Direct Marketing of Asia (China) Ltd
Direct Marketing of Asia (Singapore) Ltd
Direct Marketing of Asia (Japan) Ltd
For further information
please contact
Sophia Lo, Project & Marketing Executive
DMA
Tel: (852) 28805918
21
July 2001 |
|
Sponsoring
ePost121 service to "Mobile Commerce World Hong Kong 2001 Conference"
DMA is proud to sponsor
our email broadcasting service - ePost121 in promoting "Mobile
Commerce World Hong Kong 2001 Conference".
In the age of technology and information, DMA is glad to support conference
in sharing the views of how the telecommunications and customer management
are intertwined in the new economy.
For further information
please contact
Sophia Lo, Project & Marketing Executive
DMA
Tel: (852) 28805918
27
June 2001 |
|
Proud
Sponsor of "eBranding Strategy Asia 2001 - Your Corporate Lifetime Journey"
Conference
DMA is very honored
to be partner of Global Connection Conferences Ltd in organizing "eBranding
Strategy Asia 2001 - Your Corporate Lifetime Journey" on 9 - 10 July,
2001.
Being a pioneer in direct marketing, we are glad to sponsor our ePost121
services to promote the above event as well as spreading the idea of eBranding
to all marketers.
For further information
please contact
Sophia Lo, Project & Marketing Executive
DMA
Tel: (852) 28805918
1
June 2001 |
|
DMA
in the 36th Annual Marketing Conference and Exposition
The 36th Annual
Marketing Conference and Exposition, the most powerful DM conference in
USA, was held at the New York Hilton & Towers on 22 -24 May 2001..
More than 180 A-level speakers were invited to the conference and 435
exhibit booths including booths of global DM companies like Action Group,
American List, Counsel-NC, Yesmail.com and Edirect were present. DMDays
attracted more than 30,000 visitors from all over the world.
DMA attended the
conference and had formed partnership with certain DM companies. This
became another stepping stone for DMA!|s entry into international market,
after the establishing of Shanghai Office.
36
th Annual Marketing Confernce and Exposition
For further information
please contact
Sophia Lo, Project & Marketing Executive
DMA
Tel: (852) 28805918
25
May 2001 |
|
DMA
Expanding into China - Establishment of Shanghai Office
DMA reached another
milestone in May 2001.
After months of preparation and meetings in China by our business development
officers, we chose Shanghai asa our first landing in China.
Our Shanghai Office will be opened in June. At the initial stage, it shall
act as coordination office where information will be gathered and plans
for further penetration into China will be formulated.
In the near future, you can enjoy our one-stop services to target both
Hong Kong and China market. If you should be interested in reaching the
China market, please call us at (852)28805918 or email to dma@dm-asia.com
Shanghai
Office
For further information please contact
Sophia Lo, Project & Marketing Executive
DMA
Tel: (852) 28805918
10
May 2001 |
|
Launch
of Permission Email/Mail Site
Direct Marketing
of Asia Advertising Services Co. actively promotes the concept of "Request
Marketing". Request Marketing means that the consumer receives advertising
email/mail when they specifically request it.
In the view that it is quite annoying to surf on web to find information
and it is disappointing to miss promotional offer. Therefore, on 31 March,
we launched a new permission email/mail website, http://www.eMail121.com.
. Members of eMail121 can choose their email/mail according to their interests.
At the same time, eMail121 provides a new source of market for our clients
to target and, enjoy our request marketing services.
For further information
please contact
Sophia Lo, Project & Marketing Executive
DMA
Tel: (852) 28805918
1
April 2001 |
|
Direct
Marketing of Asia Advertising Services Company - The Giant in Target Marketing
Market
Mr. Mike Chan,
director of Direct Marketing of Asia Advertising Services Company (DMA),
is a marketing specialist in "Looking for Customer for Customer". One
might often think of flyers as trash, but to Mike and his team at DMA,
whose delivery business amounts to two-third of total delivery in Hong
Kong, this is where the challenge and watershed lies. In the past 17 years,
Mike has been spearheaded in achieving absolute target marketing, he devoted
huge resources in this direction, including the setting up of R & D department;
the design and implementation of Digital Mapping & Information Analysis
Pack; the collection and management of data about demographics, psychographics
and lifestyle of Hong Kong population for the sake of ensuring Target
Marketing for customers. For this reason, Mike was awarded "Standard Chartered
Bank's Innovative Entrepreneur of the Year 2000". In actual fact, Mike
might be the one direct marketer who best reduces wastage.
article
form Economic Digest
16
December 2000
|
|
"Innovative
Entrepreneur of the Year 2000"
The result of "Innovative Entrepreneur of the Year 2000" organized by
City Junior Chamber was announced yesterday. The chairman of the program
committee said that they had received 2000 applications and finally 7
applicants won the prize. He pointed out that the winner has to be innovative
in running his own business.
article
form Apple Daily...
1
October 2000
|
|
Direct
Marketing - Tools in both Real and Virtual World
Direct Marketing- delivering promotional information to the target market
through mailbox.
It seems that direct marketing is not a new topic but internet can help
direct marketing proceed to a new era. As a result, how to empower direct
marketing using information technology become the major challenge to Mike.
Last year, DMA launched a community web site, Key2hk.com, as a communication
media for communities.
Using banner advertising doesn't seem to be very popular among clients
though Key2hk.com attracts several thousand of visitors each day. Mike
believes that internet is a powerful promotion channel. He also realized
that it is not possible to stand in the market solely using traditional
marketing nor internet marketing. Therefore, Mike utilized the best of
both worlds by incorporating the element of information technology into
his traditional services to achieve a better result.
ePost121 service is the newly launched services of DMA, which provides
total solution of targeted email marketing and email management services.
Mike trust that email broadcasting will be the main stream of direct marketing
in the future but it won't replace the position of traditional direct
marketing in a few years.
DMA has its own computer center which provides large comprehensive database
to support its the traditional and new businesses.
DMA was one of the few direct marketing company in achieving international
recognition about services standard, ISO9002. Mike Chan is most confident
about the future of his company.
article
form Hong Kong Economic Times...
30
September 2000
|
|
Innovative
Entrepreneur of the Year 2000
The result of "Innovative Entrepreneur of the Year 2000"sponsored by Standard
Chartered Bank is announced on 30 September 2000. Winners are from diversified
fields, whereas every one of them is an innovative professional. Innovative
idea and successful implementation is the key to success in the competitive
market.
City Junior Chamber organizes "Innovative Entrepreneur of the Year" every
year since 1995, and its aim is to encourage creative idea and concept
from entrepreneur. The nature, creativeness, uniqueness, management strategy,
promotion, operational benefit, possibility and applicability of the idea
all borne a significant weight in the competition.
Direct Marketing
of Asia Advertising Services Company (DMA) Founder: Mr. Mike Chan
As the market leader
and by having 60% market share in direct marketing, DMA realizes there
is a great business potential in combining both traditional and internet
direct marketing. By applying the concept of "Real & Virtual Promotion
Services", clients can deliver its promotional materials both in the real
as well as virtual world. "Permit Delivery" is the exclusive right for
DMA to deliver promotional materials in large residential estates. "Permit
Delivery" together with "ePost121" perfectly demonstrates the idea of
"Real & Virtual Promotion Services" and thus DMA become one of the winners
in the competition.
article
form Economic Digest...
30
September 2000
|
|
Winner
of "Innovative Entrepreneur of the Year 2000" sponsored by Standard Chartered
Bank
DMA triumphed over load of competitors and won the award of "Innovative
Entrepreneur of the Year 2000" contest, sponsored by Standard Charted
Bank. This prize recognizes the creative and aggressive working approach
of DMA.
Innovative
Entrepreneur of the Year 2000
For further information
please contact
Sophia Lo, Project & Marketing Executive
DMA
Tel: (852) 28805918
30
September 2000 |
|
Introduces
ePost121 Services in IT Century
DMA reaches a milestone in 2000 by introducing ePost121 service. ePost121
is a service that including email marketing and management services, provides
a perfect complimentary communication channel to the traditional delivery
services of DMA.
For further information
please contact
Sophia Lo, Project & Marketing Executive
DMA
Tel: (852) 28805918
28
September 2000 |
|
Empower
to Meet Increasing Demand
Built on the many successors in the past, the volume of direct mailing
and direct delivering continues to increase. In order to attain a high
service standard, DMA reinforces operation department and enlarges the
company surface area to 8000 ft2. With these arrangements, it is sure
that DMA is able to offer fast and satisfactory services to all clients.
For further information please contactSophia Lo, Project & Marketing ExecutiveDMATel:
(852) 28805918
Workshop
For further information
please contact
Lavina Chan, Public Relation Officer
DMA
Tel: (852) 28805918
21
August 2000 |
|
Forms
Alliances with 4 Leading Direct Marketing Companies in Asia
DMA's service
covers Hong Kong and Macau since 1987, and it moves on to explore other
Asia markets in the new century. DMA forms alliances with 4 leading direct
marketing companies including In-Touch Singapore Pte Ltd., Citicrafts
(S) Pte Ltd., Rushabh Direct and Marketing Jumbo Co Ltd. to develop new
markets.
For further information
please contact
Lavina Chan, Public Relation Officer
DMA
Tel: (852) 28805918
12
August 2000 |
|
Community
Web Page - All Begin While Waiting For Lift
Mike Chan's lift waiting experience catalyses the creation of community
web site- key2hk.com.
Mike Chan, the
founder of Direct Marketing of Asia Advertising Services Company, waited
for the lift when he came home as usual. After waiting for more than 20
minutes, he discovered that the lift was out of order on that day. He
was furious but soon he realized that he had missed the notice about the
lift repair shown in the notice broad in previous days.
Mike wondered if there was another more effective alternative to inform
member in a community like residential community. With this idea in mind,
Mike launched www.key2hk.com
, the largest community web site in Hong Kong. "We are aiming at providing
a location for the residents to make their own web pages to enhance intra-communication.
And our services targets 3 main communities: provide promotion channel
for property owner associations; help groups and societies to facilitate
information transfer; provide home secretary services to families," said
Mike. "More than 250 groups and societies became our members. There is
about 12,000 building information available in the site for the web users
to locate any person. Although the atmosphere of online shopping in Hong
Kong is not very good, Mike believes that there are lots of fruitful opportunities
in internet marketing.
article
form Cable TV Weekly...
2
June 2000
|
|
Young
Internet Entrepreneur
The blooming of internet leads to the rapid growth of DOT COM companies.
Among those companies, it is found that most of their owners are young
entrepreneurs.
Mr. Mike Chan launched a community website called Key2hk.com. Even though
Mike's very young he is already the founder of a 17-year-old direct marketing
company- Direct Marketing of Asia Advertising Services Company. Although
the internet advertising atmosphere is not so strong in this stage, he
is confident that it will generally be accepted by the public.
Key2hk.com segments the market in districts, which facilitates the instant
and direct communication among the residents in the same district. As
a marketing service provider, he understands well that targeting is what
every marketer needs and Key2hk.com fits just right in.
article
form RTHK Media Update...
21
April 2000 |
|
Housing
Estates Information Platform Breaks Ice Among Neighbors
Hong Kong people lack sufficient communication even though the physical
distance among people is very short.
In view of this problem, Mike and his two friends raise more than 2 millions
to develop key2hk.com to facilitate advancement of human relations and
information and knowledge sharing among residents and communities.
Now, everyone is able to get the information of about 700 retailer stores
and the number is expected to reach 10,000 by end of Year 2000. Besides,
Key2hk.com had gathered information of more than a million building for
users or members. Some building construction companies set up their residential
network; however, the automation of the residents is limited. While Key2hk.com
provide large room of automation for the residents. Mike added, "Our site
focuses at middle-class household estates because they are thought to
be more innovative. Key2hk.com is positioned as neutral in all circumstances,
so there won't be any property selling or political information in our
content."
article
form Apple Daily...
16
March 2000 |
|
Outstanding
Entrepreneur Established Community Web Site
Mike Chan, the founder of Key2hk.com, is 37 but he is an experienced direct
marketing provider as he started his business of direct marketing 17 years
ago. Based on the resources of his direct marketing company, he is going
to develop e-commerce while Key2hk.com is the starting point of his plan.
When Mike was 20, he started his first company named Mel's Comics Co which
is an America comics mailing company. The company was closed after half
year. Mike started Direct Marketing of Asia Advertising Services Company
(DMA) in 1983 with very limited capital. DMA gradually developed into
"One-Stop" direct marketing company with it's own workshop by providing
lettershop, direct mailing, direct delivery and database management services
to clients. In 1992, Mike was awarded " The Most Outstanding Young
Entrepreneur of the Year 1992".
Utilization of
Resources-
Key2hk.com
is different from other web site as it segments the web user market geographically
into 18 districts in Hong Kong. Mike claimed, "With the backup of DMA
and its invaluable resources of 17 years in aspects covering population,
social composition, household composition etc, Key2hk.com gained a head
start in its development." As pointed out by Mike, Key2hk.com currently
provides information of over 92% of all housing developments, totaling
11,000 buildings. The major income of Key2hk.com is banner advertising
and will develop e-commerce at a later period.
article
form Easy Finder...
29
February 2000 |
|
Home
Secretary - Ready for User in Mainland China
"Home Secretary" is a free service launched by Key2hk.com, the first web
site for residential and household users.
Web user can design his/her family web page to allow family members to
share news, feelings and lovely photos on the web. In addition, there
is calendar, e-card, payment alert... etc.
The founder of Key2hk.com, Mike Chan, said, "The number of web users increase
dramatically, and navigating on web is becoming part of daily life. Key2hk.com
and "Home Secretary" are positioned to provide specific services to users"
Mike explained, " "Home Secretary" is designed to meet the need of achieving
better communication among members of the family. 'Home Secretary' was
initiated by the suggestion of the users, while this suggestion is parallel
to our direction of development."
article
form Sing Pao Daily...
29
February 2000 |
|
Invest
15 millions into Key2hk.com in 3 Year for Further Development
Mike Chan, the founder of Key2hk.com, plans to further invest 15 millions
in addition to the early investment of 2 millions in internet business.
Mike claimed that the major source of income of Key2hk.com is come from
advertising and it is expected to have profit till the end of 2002.
Currently, Key2hk.com have a membership of 1500 and the number of web
viewers reached 11,000 daily. Key2hk.com is planning a property owner
web page with household estates offices. The web page will be ready for
the property owner to discuss freely in March and Mike predicted the page
will be widely used till the end of the year.
article
form Quamnet ...
25
February 2000 |
|
Outstanding
Young Entrepreneur - Mr. Mike Chan - Outstands in Internet
Mike Chan, the winner of "The Most Outstanding Young Entrepreneur of the
Year 1992" introduced Key2hk.com as the largest community web site in
Hong Kong. Mike claimed that they had spend more than a half year to prepare
for the site since its first launch on 14 January this year. About 60
front-line staff was asked to gather information of every store in every
district. As a result, web users are able to get daily life information
on "Shop Search" on the site.
It is hoped that Key2hk.com will soon become the most popular community
website in 3 years. In the future, Mr. Chan will introduce e-shopping
in the site. The core business run by Mr. Chan is direct marketing, its
direct delivery service is a good complement to e-shopping as the consumers
can enjoy a lower cost in buying products at Key2hk.com.
article
form Sing Pao Daily ...
16
February 2000 |
|
Path
of Outstanding Entrepreneur
Mike Chan started his own business since he was 21. Afterwards, he join
direct marketing sector and won "The Most Outstanding Entrepreneur of
the Year 1992". After running Direct Marketing of Asia Advertising Services
Company for 17 years, Mr. Chan successfully established a huge database
of information of clients and buildings in Hong Kong. As there is a steady
grow in the business of direct marketing, he explored internet market
by launching Key2hk.com.
Mike believes that there is a great room for direct marketing to grow
in Hong Kong. He thought that he was lucky as he successfully established
a network of clients at the early stage of his company after finishing
the order of "Times"
After years of effort, the number of customers reached 8,500. In order
to allow clients to locate their target customers, Mike invested to set
up "Hong Kong Market Information Analysis Center", and employed software
company to develop a specialized software for database management. DMA
is running smoothly with the help of his professional team, so Mike can
move forward to develop other business.
article
form PC Market...
9
February 2000 |
|
Outstanding
Entrepreneur Established Community Web Site
Mike Chan, the founder of Key2hk.com, is 37 but he is an experienced direct
marketing provider as he started his business of direct marketing 17 years
ago. Based on the resources of his direct marketing company, he is going
to develop e-commerce while Key2hk.com is the starting point of his plan.
When Mike was 20, he started his first company named Mel's Comics Co which
is an America comics mailing company. The company was closed after half
year. Mike started Direct Marketing of Asia Advertising Services Company
(DMA) in 1983 with very limited capital. DMA gradually developed into
"One-Stop" direct marketing company with it's own workshop by providing
lettershop, direct mailing, direct delivery and database management services
to clients. In 1992, Mike was awarded " The Most Outstanding Young
Entrepreneur of the Year 1992".
Utilization of
Resources-
Key2hk.com
is different from other web site as it segments the web user market geographically
into 18 districts in Hong Kong. Mike claimed, "With the backup of DMA
and its invaluable resources of 17 years in aspects covering population,
social composition, household composition etc, Key2hk.com gained a head
start in its development." As pointed out by Mike, Key2hk.com currently
provides information of over 92% of all housing developments, totaling
11,000 buildings. The major income of Key2hk.com is banner advertising
and will develop e-commerce at a later period.
article
form Easy Finder...
29
February 2000 |
|
Home
Secretary - Ready for User in Mainland China
"Home Secretary" is a free service launched by Key2hk.com, the first web
site for residential and household users.
Web user can design his/her family web page to allow family members to
share news, feelings and lovely photos on the web. In addition, there
is calendar, e-card, payment alert... etc.
The founder of Key2hk.com, Mike Chan, said, "The number of web users increase
dramatically, and navigating on web is becoming part of daily life. Key2hk.com
and "Home Secretary" are positioned to provide specific services to users"
Mike explained, " "Home Secretary" is designed to meet the need of achieving
better communication among members of the family. 'Home Secretary' was
initiated by the suggestion of the users, while this suggestion is parallel
to our direction of development."
article
form Sing Pao Daily...
29
February 2000 |
|
Invest
15 millions into Key2hk.com in 3 Year for Further Development
Mike Chan, the founder of Key2hk.com, plans to further invest 15 millions
in addition to the early investment of 2 millions in internet business.
Mike claimed that the major source of income of Key2hk.com is come from
advertising and it is expected to have profit till the end of 2002.
Currently, Key2hk.com have a membership of 1500 and the number of web
viewers reached 11,000 daily. Key2hk.com is planning a property owner
web page with household estates offices. The web page will be ready for
the property owner to discuss freely in March and Mike predicted the page
will be widely used till the end of the year.
article
form Quamnet ...
25
February 2000 |
|
Outstanding
Young Entrepreneur - Mr. Mike Chan - Outstands in Internet
Mike Chan, the winner of "The Most Outstanding Young Entrepreneur of the
Year 1992" introduced Key2hk.com as the largest community web site in
Hong Kong. Mike claimed that they had spend more than a half year to prepare
for the site since its first launch on 14 January this year. About 60
front-line staff was asked to gather information of every store in every
district. As a result, web users are able to get daily life information
on "Shop Search" on the site.
It is hoped that Key2hk.com will soon become the most popular community
website in 3 years. In the future, Mr. Chan will introduce e-shopping
in the site. The core business run by Mr. Chan is direct marketing, its
direct delivery service is a good complement to e-shopping as the consumers
can enjoy a lower cost in buying products at Key2hk.com.
article
form Sing Pao Daily ...
16
February 2000 |
|
Path
of Outstanding Entrepreneur
Mike Chan started his own business since he was 21. Afterwards, he join
direct marketing sector and won "The Most Outstanding Entrepreneur of
the Year 1992". After running Direct Marketing of Asia Advertising Services
Company for 17 years, Mr. Chan successfully established a huge database
of information of clients and buildings in Hong Kong. As there is a steady
grow in the business of direct marketing, he explored internet market
by launching Key2hk.com.
Mike believes that there is a great room for direct marketing to grow
in Hong Kong. He thought that he was lucky as he successfully established
a network of clients at the early stage of his company after finishing
the order of "Times"
After years of effort, the number of customers reached 8,500. In order
to allow clients to locate their target customers, Mike invested to set
up "Hong Kong Market Information Analysis Center", and employed software
company to develop a specialized software for database management. DMA
is running smoothly with the help of his professional team, so Mike can
move forward to develop other business.
article
form PC Market...
9
February 2000 |
|
Outstanding
Entrepreneur: Community Web Site - Room for Development
Internet is closely related to Advertising because the major source of
income of most web sites is come from advertising. With more 16 years
of experience in running Direct Marketing of Asia Advertising Services
Company (DMA), Mike Chan believes that there is a win-win relation between
direct marketing and internet. As a result, Mike allocated IT resources
and launched Key2hk.com.
Mike started Direct Marketing of Asia Advertising Services Company when
he was 23 and won "The Most Outstanding Entrepreneur of the Year 1992".
DMA became one of the few direct marketing companies in the world in achieving
International Recognition about Services Standard - ISO9002 in 1999. To
date, DMA has over 8,500 corporate clients.
Key2hk.com differentiates itself from other web sites as it is the first
web site developed especially for residential and family members. Also,
Key2hk.com inherits the promotion network of 2.5 millions household network
of DMA. It allows Key2hk.com to penetrate into the market at a very fast
rate.
article
form Sing Tao Daily News...
14
January 2000 |
|
Achieves
International Recognition about Services Standard - ISO9002
DMA continues to move forward, DMA successfully achieves ISO9002 after
being accorded the Most Outstanding Young Entrepreneur of the Year in
the early years. ISO9000s is an international standard recognising the
very few companies gloval-wise who have attained the very high quality
standard. DMA is most honoured to be certified with ISO9002.
ISO9002
For further information
please contact
Lavina Chan, Public Relation Officer
DMA
Tel: (852) 28805918
20
December 1999 |
|
Launches
the largest Groups and Organization Website -Key2hk.com
DMA launches Key2hk.com, the positioning of which parallel with the needs
of own clients, thereby creating value-added for clients.
For further information
please contact
Lavina Chan, Public Relation Officer
DMA
Tel: (852) 28805918
23
October 1999 |
|
Guest
Speaker at MarCom Asia 99'
MarCom Asia 99', a Conference & Exhibition on advertising, marketing and
communications, organized by Hong Kong Trade Development Council was held
in Hong Kong Convention & Exhibition Centre on 1-3 September 1999. As
a direct marketing leader, DMA's Founder Mr. Mike Chan, was glad to be
invited as Guest Speaker to introduce the latest direct marketing practices
and share his inside-knowledge of 1:1 marketing to the marketing audiences.
MarCom
Asia 99"
For further information please contact
Lavina Chan
Public Relations Officer
5
September 1999 |
|
Sets
up Digital Mapping & Information Analysis Pack
In view of the fact that locating target market is very valuable to every
marketer, DMA's R&D department developed "Digital Mapping & Information
Analysis Pack". This sophisticated system allows the locating and mapping
of demographics with household pattern through GIS system. Through "Digial
Mapping & Information Analyis Pack", Clients can specify, visualize and
search their target market all through DMA.
For further information
please contact
Lavina Chan, Public Relation Officer
DMA
Tel: (852) 28805918
20
March 1998 |
|
Donation
to Hong Kong Blind Union
Every organization has its responsibility to the society. DMA once again
carries out its responsibility to donate 30,000 mailing lists to Hong
Kong Blind Union for the program, " HKBU Blind Children Parents Group
Appeal"
The relevance of mailing list will definitely increase the number of donors
and the amount of donation. Our sophisticated database system allows us
to generate clean mailing lists for every purpose. We are glad to do our
part in sponsoring Hong Kong Blind Union.
For further information
please contact
Lawrence Chan, Public Relation Officer
DMA
Tel: (852) 28805918
18
March 1997 |
|
Informs
More than 1 millions households and retail stores for Electrical and Mechanical
Services Department
After being established a continuous improvement for more than one decade,
DMA has become a brand name synonymous with absolute target marketing.
In 1997, DMA is responsible for delivering informing letter about electrical
capacity adjustment to more than 1 millions households and retail stores
for a government department - Electrical and Mechanical Services Department.
It can be seen that the source of DMA's clients is no long restricted
to business and industrial section.
For further information
please contact
Lavina Chan, Public Relation Officer
DMA
Tel: (852) 28805918
8
March 1997 |
|
Post
Office Face Keen Competition from Direct Marketing Company
Apart from the impact of increasing popularity of internet, fax machine
and fast delivery, Post Office has to face other challenges in direct
delivery as posed by private companies.
Direct marketing companies are probably the main sources of challenges
to Post Office. The managing director of Direct Marketing of Asia Advertising
Services Company (DMA) pointed out that the services they provided are
much more flexible as evident where they allow less restrictions on size/shape
of the promotional materials and delivery time. More importantly, their
delivery charges are equivalent to half of that of the Post Office.
DMA makes commitment with estates management office, so that they have
the same right as Post Office in going straight into the estates to deliver
the materials.
article
form Hong Kong Economic Daily...
3
May 1997 |
|
Strive
to Survive in Direct Marketing
Ten years ago, when direct marketing was still new to Hong Kong, Mike
Chan decided to join direct marketing sector.
After years of effort, Mike became the managing director of Direct Marketing
of Asia Advertising Services Company (DMA). Mike claimed that his success
in direct marketing began when he successfully complied a middle class
client list for Times Magazine. Then he won the appreciation of other
companies, which then become clients of DMA.
In order to extend his client network, Mike provides envelope design,
sample design or even total solution service to clients. Mike said, "USA
is the pioneer in direct marketing and USA has put a lot of resources
in studying the impact of wording format and graphic design on the response
rate." Mike is confident that direct marketing will soon become one of
the most important promotion strategies in Hong Kong as the lifestyle
of Hong Kong people is becoming more or less the same as western world.
article
form Hong Kong Commercial Daily...
5
February 1996 |
|
95'
Oxfam's China Development Fund: Direct Mail Donation
As a social responsible company, DMA is glad to support various charities.
This year, we donate 40,000 free mailing lists to Oxfam for the program,
"Oxfam's China Development Fund".
The cleanliness of a mailing list directly affects the response rate of
any promotion message in all business, including non-profit ones. We are
invited to donate mailing lists as Oxfam is confident that our well-developed
database system can generate a list of potential donators for them in
this project.
For further information
please contact
Lawrence Chan, Public Relation Officer
DMA
Tel: (852) 28805918
14
November 1995 |
|
Hold
the Key of Succes
Professor Chan Kwun Yiu was invited to be the honor guest of "The Most
Outstanding Entrepreneur of the Year 1992" ceremony organized by Hong
Kong Junior Chamber of Commerce.
All participants in the competition were judged according to various standard
of creativity, profitability, corporate size, marketing strategy and value
to the society. There were four winners who come from retail, trading,
service and manufacturing industries.
The winners shared their experiences in setting up their own business
and answered the instant questions from other guests.
article
form Ming Pao Daily...
27
Auguest 1992 |
|
"Permit
Delivery Program" attracts More than 500 Partners
For security of reasons, delivery is not allowed in most of the residential
buildings. After identifying this problem, DMA introduces "Permit Delivery
Program" to all estates and more than 550 estates has joined the program.
DMA is the one and only one direct marketing company allowed to deliver
in most of these 500 estates. With the privilege of permit delivery, DMA
again strengthens in market-leader positioning.
For further information
please contact
Lavina Chan, Public Relation Officer
DMA
Tel: (852) 28805918
9
July 1992 |
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The
Most Outstanding Young Entrepreneur of the Year 1992 -Service Sector Award
The mission of DMA is providing unparalleled services to every client,
its reputation continues to grow since its first establishment in 1983.
The concept of one-stop service is highly appreciated by the market, and
this year, the founder of DMA is accorded the Most Outstanding Young Entrepreneur
of the Year 1992 - Service Sector Award.
Ming
Pao
For further information
please contact
Lavina Chan, Public Relation Officer
DMA
Tel: (852) 28805918
12
September 1992 |
|
One-Stop
Services Captures 65% Market Share
DMA was a dispatcher of leaflets and samples in the early years and it
has built a solid position in the market of direct marketing in the beginning
of 1990s. DMA offers One-Stop service to the clients by providing market
analysis and printing services together with core delivery services to
the client. As a result, the number of clients increases gradually, and
according to the recent research, the market share of DMA has reached
65%. And the number of clients are as many as 8000, among which, most
of them are from retailing, property, telecommunication and finance sectors.
For further information
please contact
Lavina Chan, Public Relation Officer
DMA
Tel: (852) 28805918
10
January 1990
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Continue
to Services Section
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DMA- Your Environmental Protection Partner
In DMA, Go Targeted for the best direct marketing result is our mission;
Reduce Wastage for higher return and attaining better environment is our priority
Contact us at 28805918 or email us at dma@dm-asia.com
for further details.
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