|
 |
| 31
May 2007 |
King of Marketing- Hong Kong entering into the "True Selective Information Era"
|
|
Special Annoucement: Charity Movement (DMA)
April 2008
Direct
Marketing of Asia Limited (DMA) has been awarded Caring
Company recognition this year.
For every one here in the company,
we are beaming not only because we are being recognized, but, because
our drive for Community Concern is making a difference to someone.
For this Quarter of Year 2008, we are launching a new project: $20
per Order.
Details:
Organization to donate to: Little Life Warrior Society
Period: Now until 30 June 2008
Our Effort: DMA will donate HK$20 to Little Life Warrior
Society for every sales order confirmed during this period. Amount
will be calculated on 30 June 2008 and a cheque will be written
to the society by 3 July 2008.
Special Annoucement Character Movement (DMA- Caring Company)
For
Further information please contact
DMA
Tel: (852) 28805918
and visit www.dm-asia.com
|
|
Caring Company Award- Direct Marketing of Asia Limited
2008
DMA has been recognised as Caring Company, for the outstanding performance in corporate social responsibility. It has been widely accepted as a symbol of corporate community involvement.
Special Annoucement from DMA- Caring Company
For
Further information please contact
DMA
Tel: (852) 28805918
and visit www.dm-asia.com
|
|
Direct
Marketing of Asia Limited - Top Direct Marketing Agency of the Year 2007
2007
Direct
Marketing of Asia Limited (“DMA”) has recently been ranked
as one of the “Top Direct Marketing Agency of the Year 2007.”
“The
Agency of the Year” is to ascertain the agencies where senior
client marketers in Hong Kong would most likely shortlist and hire across
the major agency disciplines- creative, media planning & buying,
direct marketing, interactive, public relations, brand consulting etc.
DMA would continue to provide
the best one-stop shop Multi-Channel Direct Marketing solutions, as
our continuous goal of ensuring all marketing campaigns be highly effective,
highly efficient and achieving high return mix.
article
from Marketing Hong Kong Edition
For
Further information please contact
DMA
Tel: (852) 28805918
and visit www.dm-asia.com
|
|
Corporate
Social Responsibility- “Heart to Heart” Programme
2007
“Heart
to Heart Programme” organized by the Hong Kong Federation of Youth
Groups (HKFYG) aims at cultivating genuine wish to serve the community.
Schools are asked to pledge volunteer service hours while companies
are sought as corporate sponsors for the schools' volunteer service
projects. The “Heart to Heart” Award is to give public recognition
of companies' support for promoting youth volunteering.
Direct
Marketing of Asia Limited (DMA) has been awarded the Heart to Heart
logo 2006/07 in recognition of its enduring efforts in caring for the
community and commitment to corporate citizenship.
2007
Hong Kong Character City Movement - a Cultural and Educational Organization,
aiming at strengthening Hong Kong by building character families and
community, so that “the Pearl of the Orient” can become
an international model for character cities.
DMA is very much
honored to be one of the “Character Driven Corporate”.
For
Further information please contact
DMA
Tel: (852) 28805918
|
|
King
of Flyers- Direct Marketing- the Most Powerful Promotional Tool
21 February 2007
Most promotions that we receive
in mailboxes, email boxes…originated from the company, Direct
Marketing of Asia Limited, the company under management of the “King
of Flyers”.
Actually, Direct Marketing
is an art, one has to be able to manipulate properly target identification;
focused promotion before success of promotion could be achieved……
With professional expertise
and 24 years of experiences, Direct Marketing of Asia Limited (DMA)
becomes the premier direct marketing services provider in Asia.
In the 21st Century,
marketing becomes more crucial to industries as competition is not restricted
to arising from local firms but also extended to companies all over
the world. DMA was well aware of the marketing trend and developed Multi-Channel
Direct Marketing Solutions for its corporate clients. DMA provided many
Award-Winning Marketing Channels and Solutions, like Target
Mailing List Rental, Database Marketing, Customer Relationship Management
(CRM), Sole Agency Permit Household Delivery, Email Marketing.
DMA now serves more than 10,000 loyal clients and partners in different
industries and business sectors in Hong Kong, China and Asia.
In recognizing of its enduring
efforts and contributions in Direct Marketing Industry, DMA was awarded
“The 100 Excellent People of Asia Management Innovation Award”,
organizers included: Research Center of the State-Owned Assets Supervision
and Administration Commission of the State Council of the PRC.
For Further information please
contact
DMA
Tel: (852) 28805918

|
|
Telemarketing
- the real future potential career in Asia
28
July 2006
To
eliminate the uprising complaints on telephone calls generated by calling
machines, voice records, etc., government suggest implementing a Code
of Practice. With its implementation, ethical direct marketing industry,
providing telemarketing, direct mailing, membership system and special
offers will see growth. In reality, the public is willing to accept
marketing information, provided they are given choice and the promotions
fit their needs.
Mr. Mike Chan, founder
of Direct Marketing of Asia Limited for over 20 years, believed the
Code of Practice could protect the public. While his empire of direct
marketing will continue gaining recognition, he expressed that direct
marketing industry has actually seen significant market growth recently.
It can be perceived that the industry will keep on blooming; catching
up with the leading US market in the near future.
For
Further information please contact
DMA
Tel: (852) 28805918
|
|
Cable TV Interviews DMA- Market leader with "PermitR
Delivery- Exclusive Household Mailbox Leaflet Distribution"
26
July 2006
DMA has an award-leading
service~ PermitR Delivery (Allowing Exclusive Household Mail-drop Distribution).
DMA has been expanding
its Exclusive rights for Household Mailbox Distribution in many reputable
estates since 1992, benefiting clients, residents and incorporated owners.
With rich experience and expertise in database as well as management,
DMA simultaneously acts as a selected communication channel to bridge
the three parties with ISO standard: Clients can target on it's right
customers; Incorporated Owners are able to provide welfare to residents;
Residents as customers can sit back and relax, choose and enjoy special
offers and promotions.
Going hand-in-hand
with its environment concept, the delivery service provides choice for
opt-out, reducing wastage in time & costs for all, increasing true
readership level.
The innovative solution
of Exclusive Household Mailbox Distribution brought by DMA has won acceptance
and is very much welcomed by the public.
For
Further information please contact
DMA
Tel: (852) 28805918
|
|
Direct
Telemarketing Generates Sales, Abused Delivery Gets Complaints
7
July 2006
According
to law on controlling the spread of electronic information, person to
person telemarketing will not be included. This creates positive and
healthy development in Direct Marketing Industry.
Mike Chan, Founder of Direct Marketing of Asia Limited, observed that
it was small-scale companies that employs automatics calling systems
for sales to reduce cost, yet it is not cost-effective and imposes negative
impact on the company's reputation. Thus the law implemented actually
facilitates the development of direct marketing- telemarketing services.
Since the news, more businesses are asking for DMA's services. He believes
that this will foster more understanding of direct marketing in business.
For
Further information please contact
DMA
Tel: (852) 28805918
|
|
Increased
Macau Market Penetration - Expanded Macau Operation Office
February 2006
DMA has been covering
the market of Macau for its local and overseas advertisers for some
many years. With the many developments and the growing importance of
its hub status, we have further expanded our operation office there.
We are now capable
of conducting Household & Office Drops in Macau as efficiently as
in Hong Kong.
For
Further information please contact
DMA
Tel: (852) 28805918
|
|
Get
the Right Preference, Invest on the Right Consumers - DMA's Preference
Centre achieves both
20
January 2006
Direct
Marketing of Asia Limited (DMA) has been the leading direct marketing
in the industry and the forerunner of developing the 1st Marketing Preference
Centre in Hong Kong. The structured and thoroughly researched centre
backed with sophisticated system has maintained high caliber in services.
DMA believes in
developing and maintaining Opt In/ Out list in which users can choose
to subscribe/ unsubscribe the market information. This is regarded as
the concept of Smart Consumer, highlighted by DMA, indicating consumers
have their preferences on receiving marketing materials - and they are
to be respected. On the other side of the coin, it does help companies
to target on the right customers and achieve high returns.
For
Further information please contact
DMA
Tel: (852) 28805918
|
|
RTHK
Interview with CRM Guru
11
January 2006
The
traditional mass media is being challenged by its periphery nowadays
and the entire media and advertising industry is undergoing a rapid
change in the digitalized age. Interactive and measurable direct marketing
channel, which is able to reach targeted potential customers, has been
most welcomed by marketers whilst its efficacy is apparent.
In
today's highly competitive business environment- every company aims
at lowering their costs in production, and in promotion. It is convinced
that direct marketing, which is known for being very cost-effective
marketing yet maintaining a high response rate, would become the most
popular advertising channel for Hong Kong's Marketers.
Experienced
Marketer, Mike Chan- Founder& CEO of Direct Marketing of Asia Limited,
had shared the key of success in direct and targeted marketing in Hong
Kong during his interview with the RTHK.
Please
click here for details
For
Further information please contact
DMA
Tel: (852) 28805918
Mike
Chan: The King of Fliers- Conquers China Market
1
November 2004
DMA's
success in China could be attributed to two areas of CEPA. "Individual
Travel Scheme provokes sales among shopping malls in Hong Kong. DMA
has thus received many orders for pushing fliers onto Mainlanders' hands
at tourists spots including, Causeway Bay, Mongkok and Twim Sha Tsui
and the like" said Mike Chan, CEO of DMA.
"Moreover, CEPA has encouraged PRC's SMEs (small and medium enterprises)
to come to Hong Kong, generating further need of our services e.g. telemarketing,
fax and email marketing, street delivery, couriers, postal delivery,
etc. Say, before the SME operates in HK, they can start their project
without an office stationed in Hong Kong but employ our contact center
service. Through direct marketing channels, they could collect useful
information on the market, allowing them to plan more carefully and
accurately. Our call center is different from the general business center;
in additional to making phone calls, we provide product and sales presentation
services to businesses too...
article
from Wen Wei Po - Financial News
For
Further information please contact
DMA
Tel: (852) 28805918
|
|
Grand return
of "Forbes" with renowned marketing brand as propulsion Branding
in moments
4
October 2004
"THE
CONNECTION WORLD"- Y.2004 Forbes Global CEO Conference was held in late
August. It attracted more than 350 CEOs and business executives from
all over the world to come to Hong Kong.
Meanwhile, Forbes confirmed its re-launching of Forbes China Magazine
in Hong Kong and Asian and had appointed DIRECT MARKETING OF ASIA LTD
(DMA) as its sole subscription agent with very encouraging results.
DMA provided innovative and integrated communication solutions, namely,
telemarketing, fax/email marketing, direct delivery, postal mail, etc.
to assist Forbes in targeting entrepreneurs and executives- the major
readers of Forbes China Magazines...
article
from City Magazine
For
Further information please contact
DMA
Tel: (852) 28805918
|
|
Forbes Returns
to Hong Kong
23
September 2004
"2004 Forbes Global CEO Conference" was organized in Hong Kong yesterday.
It attracted more than 350 CEOs and business executives from the world
to come to Hong Kong. Meanwhile, Forbes confirmed its re-launching of
Forbes China Magazine in Hong Kong and Asian and had appointed DIRECT
MARKETING OF ASIA LTD (DMA) as its sole subscription agent with very
encouraging results. DMA provided innovative and multi-channel communication
solutions, namely, telemarketing, fax/email marketing, direct delivery,
postal mail, etc. to assist Forbes in targeting entrepreneurs and executives-
the major readers of Forbes China Magazines...
article
from Hong Kong Economic Journal - Vision
For Further information please contact
DMA
Tel: (852) 28805918
|
|
Leader
of Direct Marketing- Mike Chan, unveils effective direct marketing strategies
10
September 2004
Mike Chan, Founder and CEO of Direct Marketing of Asia Limited (DMA)
summarized his company's business, "We aim at assisting our clientele
to understand its specific market, then best communicate the message
to selected market by fine-screening them from its Database of over
5 million Asian records, and finally developing contact strategies involving
a blend of phone call, email, postal mail, etc. in order to get the
best audiences' attention for their campaigns and optimize results.
Our award-winning target marketing solutions not only benefit our clienteles,
but also its specific target markets, enabling receiving party to capture
almost like custom-made offers."...
Take
a recent case for an example, "Father of Comparative Strategy,
Michael Porter had presented a seminar in Shanghai and Shenzhen, he
had discussed updated marketing information. The price for a ticket
of this seminar is about a thousand Hong Kong dollars. In order to deliver
the message to the business executives in Hong Kong and China, we have
first screened our database, then emailed invitations with build-in
reply mechanisms, interested parties could then easily contact us and
fulfillment and logistics then complete the chain." An integrated
communication solution saves a lot of costs. Accurate information can
be passed to targeted groups, increasing the percentage of successful
deal over costs and time, often in a very powerful way...
article
from Jiu Jik - Interview
For Further information please contact
DMA
Tel: (852) 28805918
|
|