Customer Relationship Management (CRM)- a Must for all businesses

Unsolicited Electronic Messages Ordinance (UEMO) was implemented to regulate the sending of mass electronic messages such as via email, fax, SMS as well as pre-recorded voice messages. The new regulation, however, will not be applied to 1 to 1 telemarketing.

Founder of DMA, Mr. Mike Chan, pointed out that the company has never deployed any pre-recorded voice system and messages to promote products and services for its clients. “People love interactions. Those pre-recorded messages would only make customers feel disgusting. Even though 1 to 1 telemarketing is more costly, DMA would still emphasis on this personal calling channel as project consultants could interact and give immediate solutions to the customers, and ultimately, bring in sales and business for the company.”

Telemarketing can be classified into “Cold-calling” and “CRM”. Customer Relationship Management (CRM)- a means for company to keep and maintain relationship with its loyal and potential customers. Common ways of CRM are offering services discounts, sending up-to-date company news, regular products or services update to selected customers. Mr. Chan comments that there is a high market potential in “CRM” services since marketers would become more knowledgeable about the importance of maintaining a loyal customer.

With our over 20 years of direct marketing experiences, DMA strongly believes that CRM is a Must for all businesses. DMA has been very active and dedicated in the CRM development. We would continue to develop further and provide the best responsive multi-channel direct marketing services for our corporate clients.