DMA strongly support the implementation of the new Unsolicited Electronic Messages Ordinance

Devoted in providing the best services, DMA wins trusts from customers

The Unsolicited Electronic Messages Ordinance (UEMO) will be adopted this Friday to regulate the sending of mass electronic messages through email, fax, SMS as well as pre-recorded voice messages. Direct Marketing of Asia Limited (DMA) fully supports the implementation of the new ordinance, positively leading to the development of legitimate direct marketing. DMA is very active and dedicated in developing quality mailing list database; especially the Permission based customer lists, and has launched one of the 1st Marketing Preference Centre in Hong Kong and Asia. DMA strongly believes in the concept of "Smart Consumer"- by establishing a free marketing platform, consumers have the choice to select their preferences on receiving marketing information, promotion offers & discounts and change their favorites anytime according to their preferences. Ms. Mabel Yeung, Head of CRM, believe that they would attract more customers under the new ordinance. As the leader in direct marketing sector, DMA has already built up well-established Permission Based Direct Marketing Systems and many Award-winning Multi-Channels for marketers to build positive corporate image and recruit a giant pool of target customers.