King of Marketing- Hong Kong entering into the “True Selective Information Era”

The Unsolicited Electronic Messages Ordinance (UEMO) will be implemented to regulate the sending of mass electronic messages.

Mr. Mike Chan, the founder of Direct Marketing of Asia Limited, believed that many small-scaled companies would be closed down under the new regulation as their information are collected illegally, including using address harvesting software.

DMA’s data are all obtained legally and does not violate The Personal Data (Privacy) Ordinance and The Unsolicited Electronic Messages Ordinance. We compile data from thousands of public and proprietary sources including business reports, exhibitions and seminars, business and trade directories. To add to which, DMA has some complementary sites to invite consumers to register their preferences on marketing information.

And it is believed that in the long run, more and more clients could reap benefit from DMA’s award winning, legitimate and highly effective email marketing and CRM services.