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Context
for this Direct Marketing Campaign
All
banks are eager to capture a share of competitors’
existing customer base. Building a lion’s
share of that market is central to meeting business
objective.
Our client decided to use Direct Marketing as an
efficient and cost-effective tool to reach the target
market, with objective in capturing the best customers
who will represent the highest lifetime contribution
to the bank, and speak to them one-on-one in the
privacy of their own home.
Objectives
-Acquiring new customers.
-Retaining existing customers.
-Lowering the cost of customer communication.
Targets'
Profile:
Local residents
Middle to high income level
Living in the neighboring areas of client’s
branches
Our
Services Deployed:
Primarily-
Household Delivery, Permit Delivery and Digital
Mapping & Information Analysis Pack Services
DMA
gained exclusive right to deliver direct mail into
mailboxes of particular housing estates. Through
our Digital Mapping & Information Analysis Pack,
we checked out the geographic concentration of our
client’s specific target group and then deliver
messages directly into homes of our client’s
potential customers.
Benefits
-Separability & Confidentiality (The bank can
communicate their offer to their targets without
the competitors knowing it)
-Accurate targeting through use of Digitized Census
Analysis pack
-Deliver the messages on a desired date
-Achieving greater response rate as there is no
limitation on size, weight & design on mailer
-Cost-effectiveness through focusing
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Go
through Our Case Studies
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