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Direct Markteing- Environmental Partner

Advertiser: One of the world's prestigious skin care company, offering makeup, skin care & other personal care items.

Client of DMA since: 1997

 

 

Context for this Direct Marketing Campaign
Another branch was to be opened in Central.
Knowing that it has to give the customers a reason to visit the new store, our client created attention-getting invitation postcards to promote the occasion. Incentives included free skin care consultation and a makeup gift.

Objectives
-Boost awareness of new store & new skin care products.
-Generate sales volume and in-store traffic.
-Acquire new customers.
-Encourage product trials.

Targets' Profile:
-Female
-Aged 25-45
-Living or working in Central District
-Monthly income of over HK$10,000

Our Services Deployed:
Primarily- List Rental and Lettershop Services

In this case, DMA ran a list search through it's 2 Million target database with criteria set as above, i.e. including Geographical, Demographical and Psycho-graphical segmentation.
Then we send the postcards to this list of customers on a targeted and personalized basis.

Benefits
-Building awareness of new store
-Cost effective through focusing
-Personalization to add reader appeal
-Response is direct and measurable
-Building of Client's database (i.e. Clients can record down the contact details of the new customers generated for future promotions)


 
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News Headline

Forbes Hong Kong. Forbes Asia
DMA became the Sole Subscription Agent for "Forbes China".
Established in 1917, Forbes is a world leading finance magazine and has over 500 million readers. Forbes Chinese version is in accordance with the style of Forbes English version, advocating the entrepreneurial spirit and exploring the world's angle of vision and analyzing the financial atmosphere in China. Starting July 2004, Direct Marketing of Asia Limited (DMA) is honored to be the Sole Subscription Agent for "Forbes China" in Hong Kong.
To CELEBRATE this PARTERSHIP, Subscribing for 1 year will cost HK $320 only
Saving you HK $100!
For subscription online, please click here or call us at (852) 2127 7584 or email us at
forbes@dm-asia.com

DMA- Your Environmental Protection Partner

In DMA, Go Targeted for the best direct marketing result is our mission; Reduce Wastage for higher return and attaining better environment is our priority
While striving to provide the best value for money one-stop shop direct marketing solutions for clients to achieve high return prospects and to uphold the best competitive edges of the company, Direct Marketing of Asia Limited (DMA) always has its social responsibility in mind. In DMA, "treasure resources; reduce wastage" is a priority. We make every effort to go for targeted direct marketing delivery. With assistances from state-of-art technology, DMA effectively identifies targeted customers for advertising clients within its vast opt-in databank. This "go targeted" mission leads to a three-win situation. Customers receives the latest information of their desired services and products; advertising clients get in touch with its targeted customers and the action facilitates to reduce wastage of advertising costs and materials.
Contact us at 28805918 or email us at
dma@dm-asia.com
for further details.

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