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Context
for this Direct Marketing Campaign
In
accordance with ever-changing consumer market, our
client often create attention-getting invitation
postcards, brochures, newsletters aiming for promotion.
Incentives including discount offers, crazy sales,
VIP new arrival notices. .
Objectives
- Generating higher sales volume
- Acquiring new customers
- Maintaining loyalty of existing customers
- Exploring larger target markets
Targets'
Profile:
- Stylish
- White-collar class
- Middle to high-income level
Our
Services Deployed:
ePost121 (Award Winning Email Marketing Services),
List Rental, Office & Household delivery, Database
Management
DMA’s
List Rental Database, consisting of MILLIONS of
high performing and segmented PERMISSION mailing
information; large warehouse and established logistics
team, providing highly personal communication media
including letters, packages and brochures and delivery
into household and offices. Our Client ran list
search analysis by geographical, demographical and
psycho-graphical segmentations, and sent communications
to customers on personalized and targeted basis.
Adding to the aforesaid, ePost121- email marketing
service provided also cost effective database management
support. Our clients also employed advanced featuring
services including campaign analysis and value-added
modules to keep track on campaigns responses in
real time.
Benefits
- Accurate targeting through use of Digitized Census
Analysis pack
- Assess to an extensive high performing and segmented
B2C database to explore larger target markets
- Delivering promotion messages to target and existing
customer cost effectively
- High volume broadcasting to multiple recipients
in no time
- Direct and measurable responses
- Personalization in communication message to add
customers appeal
- Developing Client's database (i.e. Clients can
record down the contact details of the new customers
generated for future promotions) with secure information
storage
- Maintain customer loyalty through CRM practices
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