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Direct Marketing of Asia Ltd

Forbes China: A Leading business and financial magazine in the world, highlighting most significant and credible ranking lists in the world markets

Client of DMA since: 2004

 

 


Context for this Direct Marketing Campaign
Our client aims to target the blooming Hong Kong & Mainland market by launching Traditional Chinese Version. With professional Multi-Channel Marketing Solutions and comprehensive Database & Information Management Expertise, our client decided to employ Direct Marketing of Asia Limited (DMA) as the Sole Subscription Agent in Hong Kong, China and Asian Market, using direct marketing channels- cost-effective tools to approach the target markets.

Objectives
- Subscription Expansion in different regions
- Retaining existing subscribers and develop good Customer Relationship Management
- Boost attention of decision markers to China and Asian Pacific Business and Financial Markets

Targets' Profile:
- Local investors, businessmen
- Entrepreneurs
- Decision Makers

Our Services Deployed:
Primarily – Subscribers Recruitment through promotion via email and fax marketing, exhibitions, direct mailing with target list selection and office delivery
Magazine Distribution through Direct Delivery
Database Management including renew notice and update subscribers’ information.
Telemarketing with hotline support, inquiries handling and subscription recruitment exercises

DMA gained exclusive right to be the Sole Subscription Agent by providing multi-channel direct marketing solutions enabling our client to succeed in venturing into new markets, promptly capturing target groups as well as potential subscribers; making quick responses to existing subscribers.

Benefits
- Assess to an extensive opt in Permission database in exploring larger target markets
- Succeed in expanding subscription in Hong Kong, China and Asia Region
- Cost-effective promotions for the magazine and enhances it images in the region

- Develop & maintain of subscribers’ contact database and ensure data accuracy
- Establish good customer relationship management (CRM)


 
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