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| Forbes
China: A
Leading business and financial magazine in the world,
highlighting most significant and credible ranking
lists in the world markets
Client
of DMA since: 2004
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Context
for this Direct Marketing Campaign
Our
client aims to target the blooming Hong Kong &
Mainland market by launching Traditional Chinese
Version. With professional Multi-Channel Marketing
Solutions and comprehensive Database & Information
Management Expertise, our client decided to employ
Direct Marketing of Asia Limited (DMA) as the Sole
Subscription Agent in Hong Kong, China
and Asian Market, using direct marketing channels-
cost-effective tools to approach the target markets.
Objectives
- Subscription Expansion in different regions
- Retaining existing subscribers and develop good
Customer Relationship Management
- Boost attention of decision markers to China and
Asian Pacific Business and Financial Markets
Targets'
Profile:
- Local investors, businessmen
- Entrepreneurs
- Decision Makers
Our
Services Deployed:
Primarily – Subscribers Recruitment through
promotion via email and fax marketing, exhibitions,
direct mailing with target list selection and office
delivery
Magazine Distribution through Direct Delivery
Database Management including renew notice and update
subscribers’ information.
Telemarketing with hotline support, inquiries handling
and subscription recruitment exercises
DMA gained exclusive right to be the Sole Subscription
Agent by providing multi-channel direct marketing
solutions enabling our client to succeed in venturing
into new markets, promptly capturing target groups
as well as potential subscribers; making quick responses
to existing subscribers.
Benefits
- Assess to an extensive opt in Permission database
in exploring larger target markets
- Succeed in expanding subscription in Hong Kong,
China and Asia Region
- Cost-effective promotions for the magazine and
enhances it images in the region
- Develop & maintain of subscribers’ contact
database and ensure data accuracy
- Establish good customer relationship management
(CRM)
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| Other
Case Study |
Direct
Mailing/ List Rental, Email and Direct Delivery
Target
Locating & Integrated Direct Marketing Solutions
List
Rental and Lettershop
Household
Direct Delivery |
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DMA -Your One-Stop Target Marketing Partner in
Asia
Click
here to check out clients of DMA..
Click
here to check out comments from our clients...
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News Headline
Forbes Hong Kong. Forbes Asia
DMA became the Sole Subscription Agent for "Forbes China".
Established in 1917,
Forbes is a world leading finance magazine and has over 500 million readers.
Forbes Chinese version is in accordance with the style of Forbes
English version, advocating the entrepreneurial spirit and
exploring the world's angle of vision and analyzing
the financial atmosphere in China.
Starting July 2004, Direct Marketing of Asia Limited (DMA)
is honored to be the Sole Subscription Agent for "Forbes China" in Hong Kong.
To CELEBRATE this PARTERSHIP,
Subscribing for 1 year will cost HK $320 only
Saving you HK $100!
For subscription online, please click
here
or call us at (852) 2127 7584 or email us at forbes@dm-asia.com
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DMA- Your Environmental Protection Partner
In DMA, Go Targeted for the best direct marketing result is our mission;
Reduce Wastage for higher return and attaining better environment is our priority
While striving to provide the best value for money one-stop shop direct marketing solutions for clients to achieve high return prospects and to uphold the best competitive edges of the company, Direct Marketing of Asia Limited (DMA) always has its social responsibility in mind. In DMA, "treasure resources; reduce wastage" is a priority. We make every effort to go for targeted direct marketing delivery. With assistances from state-of-art technology, DMA effectively identifies targeted customers for advertising clients within its vast opt-in databank. This "go targeted" mission leads to a three-win situation. Customers receives the latest information of their desired services and products; advertising clients get in touch with its targeted customers and the action facilitates to reduce wastage of advertising costs and materials.
Contact us at 28805918 or email us at dma@dm-asia.com
for further details.
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Connecting
With Us
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Last Update
Monday, January 21, 2008 15:23
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