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| Books DM-Asia
Recommended for you |
Marketing
Communications Mangement: Concepts and Theories, Cases and Practices
Author: Paul Copley
Marketing
for Managers: A Practical Approach
Author: Leyland F. Pitt
Brands
and Branding
Author: The Economist
Marketing
on the Internet: Your Seven-Step Plan for Succeeding in E-Business Now That
the Hype Is Over
Author: Jan Zimmerman
Customer
Satisfaction Is Worthless Customer Loyalty Is Priceless
Author: Jeffrey H. Gitomer
Selling
the Invisible: A Field Guide to Modern Marketing
Author: Harry Beckwith
Response:
The Complete Guide to Profitable Direct Marketing
Author: Lois K. Geller, Seth Godin
Cold
Calling for Women: Opening Doors and Closing Sales
Author: Wendy Weiss
Effective
E-Mail Marketing: The Complete Guide to Creating Successful Campaigns
Author: Herschell Gordon Lewis
Cold
Calling Techniques: That Really Work
Author: Stephan Schiffman, Publisher: Adams Media Corporation
S.U.R.E.-Fire
Direct Response Marketing
Author: Russell M. Kern, Publisher: McGraw-Hill Professional
Tested Advertising Methods
Author: John Caples Fred E. Hahn, Publisher: Prentice Hall PTR
Advertising
Outdoors: Watch This Space!
Author: David Bernstein / Hardcover / Phaidon Press, Incorporated
Crm
at the Speed of Light: Capturing and Keeping Customers in Internet Real Time
Author: Paul Greenberg, Publisher: Pat Sullivan
Mastering
Data Mining: The Art and Science of Customer Relationship Management
Author: Michael Berry Gordon Linoff , Publisher: Wiley,
John & Sons, Incorporated
Marketing
with Newsletters, 2nd Edition
Author: Elaine Floyd , Publisher: EFG, Incorporated
Pub.
Accelerating
Customer Relationships: Using CRM and Relationship Technologies
Author: Ronald S. Swift , Publisher: Prentice
Hall PTR
Designing
Direct Mail That Sells
Author: Sandra J. Blum, Publisher: F & W Publications,
Incorporated
Best
Practices in Inventory Control
Author: Tony Wild , Publisher: Wiley, John &
Sons, Incorporated
Sales
Promotion Essentials : The 10 Basic Sales Promotion Techniques... and How to
Use Them
Author: Don E. Schultz, William A. Robinson, Lisa A. Petrison
, Publisher: NTC Publishing Group
The
Complete Guide to Telemarketing Management
Author: Joel Linchitz , Publisher: PFS Press
The
Innovation Premium: How Next Generation Companies Are Achieving Peak Performance
and Profitability
Author: Ronald S. Jonash,Tom Sommerlatte , Publisher: Perseus
Books Group
Smart
Telemarketing: How You Can Turn Ordinary Telemarketing into Extraordinary Income
Author: Stan Rosenzweig, Publisher: Emery Publishing
Successful Direct Marketing Methods. 6TH
By Bob Stone,Robert B. Stone
Target Marketing: Researching, Reaching, and Retaining Your Target Market
Linda Pinson
,Jerry
Jinnett / Paperback / Dearborn Publishing Group, Inc. / April 1996
On Target : The Book on Marketing Plans
by Tim Berry, Doug Wilson
(Paperback - October 2000)
Target Marketing's Guide to Direct Marketing Creative Services
by Denny Hatch
The Direct Marketing Industry Online: Perspectives on 2001
By
: Sponsored by the Direct Marketing Association
Internet Direct Mail
By: Steven Roberts, Michelle Feit, Robert W. Bly
Best Practices in Interactive Marketing (Printed Format)
By: Conducted By Price Waterhouse, LLP
DM Article Links
http://www.guruferguson.com/lists.html
http://www.tsworldofdesign.com/email/secrets.htm
http://www.emailvision.com/en/corporate/resourcecentre.asp
http://www.emailvision.com/en/overview/e-mailmarketing_intro.asp
http://www.teleport.com/%7edmginc/Direct-Marketing-Articles/page25.html
http://www.boldfish.com/top-ten.html
http://www2.targetonline.com/tm/tmmag/whatsinside.html
http://www.crmassist.com/pub/ITCRM/ITCRM.htm
Ref. Sites
http://www.tsworldofdesign.com/
http://the-dma.org/
http://www.insidedirectmail.com
http://www.interactivehq.org
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News Headline
Forbes Hong Kong. Forbes Asia
DMA became the Sole Subscription Agent for "Forbes China".
Established in 1917,
Forbes is a world leading finance magazine and has over 500 million readers.
Forbes Chinese version is in accordance with the style of Forbes
English version, advocating the entrepreneurial spirit and
exploring the world's angle of vision and analyzing
the financial atmosphere in China.
Starting July 2004, Direct Marketing of Asia Limited (DMA)
is honored to be the Sole Subscription Agent for "Forbes China" in Hong Kong.
To CELEBRATE this PARTERSHIP,
Subscribing for 1 year will cost HK $320 only
Saving you HK $100!
For subscription online, please click
here
or call us at (852) 2127 7584 or email us at forbes@dm-asia.com
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DMA- Your Environmental Protection Partner
In DMA, Go Targeted for the best direct marketing result is our mission;
Reduce Wastage for higher return and attaining better environment is our priority
While striving to provide the best value for money one-stop shop direct marketing solutions for clients to achieve high return prospects and to uphold the best competitive edges of the company, Direct Marketing of Asia Limited (DMA) always has its social responsibility in mind. In DMA, "treasure resources; reduce wastage" is a priority. We make every effort to go for targeted direct marketing delivery. With assistances from state-of-art technology, DMA effectively identifies targeted customers for advertising clients within its vast opt-in databank. This "go targeted" mission leads to a three-win situation. Customers receives the latest information of their desired services and products; advertising clients get in touch with its targeted customers and the action facilitates to reduce wastage of advertising costs and materials.
Contact us at 28805918 or email us at dma@dm-asia.com
for further details.
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