Marketing Communications Mangement: Concepts and Theories, Cases and Practices
Author: Paul Copley

Marketing for Managers: A Practical Approach
Author: Leyland F. Pitt

Brands and Branding
Author: The Economist

Marketing on the Internet: Your Seven-Step Plan for Succeeding in E-Business Now That the Hype Is Over
Author: Jan Zimmerman

Customer Satisfaction Is Worthless Customer Loyalty Is Priceless
Author: Jeffrey H. Gitomer

Selling the Invisible: A Field Guide to Modern Marketing
Author: Harry Beckwith

Response: The Complete Guide to Profitable Direct Marketing
Author: Lois K. Geller, Seth Godin

Cold Calling for Women: Opening Doors and Closing Sales
Author: Wendy Weiss

Effective E-Mail Marketing: The Complete Guide to Creating Successful Campaigns
Author: Herschell Gordon Lewis

Cold Calling Techniques: That Really Work
Author: Stephan Schiffman, Publisher: Adams Media Corporation

S.U.R.E.-Fire Direct Response Marketing
Author: Russell M. Kern, Publisher: McGraw-Hill Professional

Tested Advertising Methods
Author: John Caples Fred E. Hahn, Publisher: Prentice Hall PTR

Advertising Outdoors: Watch This Space!
Author: David Bernstein / Hardcover / Phaidon Press, Incorporated

Crm at the Speed of Light: Capturing and Keeping Customers in Internet Real Time
Author: Paul Greenberg, Publisher: Pat Sullivan

Mastering Data Mining: The Art and Science of Customer Relationship Management
Author: Michael Berry Gordon Linoff , Publisher: Wiley, John & Sons, Incorporated

Marketing with Newsletters, 2nd Edition
Author: Elaine Floyd , Publisher: EFG, Incorporated Pub.

Accelerating Customer Relationships: Using CRM and Relationship Technologies
Author: Ronald S. Swift , Publisher: Prentice Hall PTR

Designing Direct Mail That Sells
Author: Sandra J. Blum, Publisher: F & W Publications, Incorporated

Best Practices in Inventory Control
Author: Tony Wild , Publisher: Wiley, John & Sons, Incorporated

Sales Promotion Essentials : The 10 Basic Sales Promotion Techniques... and How to Use Them
Author: Don E. Schultz, William A. Robinson, Lisa A. Petrison , Publisher: NTC Publishing Group

The Complete Guide to Telemarketing Management
Author: Joel Linchitz , Publisher: PFS Press

The Innovation Premium: How Next Generation Companies Are Achieving Peak Performance and Profitability
Author: Ronald S. Jonash,Tom Sommerlatte , Publisher: Perseus Books Group

Smart Telemarketing: How You Can Turn Ordinary Telemarketing into Extraordinary Income
Author: Stan Rosenzweig, Publisher: Emery Publishing

Successful Direct Marketing Methods. 6TH
By Bob Stone,Robert B. Stone

Target Marketing: Researching, Reaching, and Retaining Your Target Market
Linda Pinson ,Jerry Jinnett / Paperback / Dearborn Publishing Group, Inc. / April 1996

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http://www.emailvision.com/en/overview/e-mailmarketing_intro.asp

http://www.teleport.com/%7edmginc/Direct-Marketing-Articles/page25.html

http://www.boldfish.com/top-ten.html

http://www2.targetonline.com/tm/tmmag/whatsinside.html

http://www.crmassist.com/pub/ITCRM/ITCRM.htm

http://www.tsworldofdesign.com/

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