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Hongkong Post Market Research Year 06:

"A Comparative Media Study by Hongkong Post- “How do Hong Kong Consumers prefer organizations to communicate with them?"

The aim of the marketing research report was gain insights for marketers to plan future marketing plan with maximum returns on their media investment.

The research comprised both qualitative and quantitative techniques, and the marketing report covered the commonly used communication media, including TV, Radio, Press, Outdoor, Telephone, Direct Mail, Email, Internet, SMS, etc.. The report provides valuable insights for your marketing plan.

The findings show that consumers have clear preferences for receiving particular kinds of information via specific media. Direct Marketing is perceived by consumers as an essential channel for essential and marketing information, as significant as TV. The findings have provided new insights into the channel preferences of consumers, outlined below.

Overall Marketing and Promotions Communications
		Media preferred by customers for receiving business communications- Marketing & Promotions
		Frequency preferred by customers of receiving business communications

		Services Sectors
		==	Banking and Financial Businesses
		==	Real Estate and Property Companies
		==	Telecommunications Services
		==	Utility Companies
		==	Travel and Holiday Businesses
		==	Restaurants
			Overall Summary
				Media preferred by existing customers
				Media preferred by non-customers

		Retail Sectors
		==	Supermarkets and Convenience Stores
		==	Department and Retail Stores
		==	Health and Beauty
		==	Car Manufacturers, retailers and dealers

		Non-Profit and Government Organizations and Clubs
		==	Education
		==	Charities and Voluntary Organizations
		==	Government Organizations
		==	Associations and Clubs

Other Useful Findings for Marketers

	Relevance of products or services proved to be the most important factor in determining how receivers responded. Locating right target customers is essential in successful marketing campaigns.

	Personalized addressed mailing contributing to establishing a more positive relationship with customers as it is perceived to be relevant, more personal and it created a feeling of being valued.

	Customers are more likely to use the services or purchase the products from the company after receiving promotional mail if they were existing customer or if the company constantly keeps in touch with them by mail- provided the mail was relevant. Regular Direct Mailing Campaigns can retain customers and generate more sales.

How to be Successful in your Marketing Campaigns?

Simply contact us and step onto the path of success with DMA!

News Headline

Forbes Hong Kong. Forbes Asia
DMA became the Sole Subscription Agent for "Forbes China".
Established in 1917, Forbes is a world leading finance magazine and has over 500 million readers. Forbes Chinese version is in accordance with the style of Forbes English version, advocating the entrepreneurial spirit and exploring the world's angle of vision and analyzing the financial atmosphere in China. Starting July 2004, Direct Marketing of Asia Limited (DMA) is honored to be the Sole Subscription Agent for "Forbes China" in Hong Kong.
To CELEBRATE this PARTERSHIP, Subscribing for 1 year will cost HK $320 only
Saving you HK $100!
For subscription online, please click here or call us at (852) 2127 7584 or email us at forbes@dm-asia.com

DMA- Your Environmental Protection Partner

In DMA, Go Targeted for the best direct marketing result is our mission; Reduce Wastage for higher return and attaining better environment is our priority
While striving to provide the best value for money one-stop shop direct marketing solutions for clients to achieve high return prospects and to uphold the best competitive edges of the company, Direct Marketing of Asia Limited (DMA) always has its social responsibility in mind. In DMA, "treasure resources; reduce wastage" is a priority. We make every effort to go for targeted direct marketing delivery. With assistances from state-of-art technology, DMA effectively identifies targeted customers for advertising clients within its vast opt-in databank. This "go targeted" mission leads to a three-win situation. Customers receives the latest information of their desired services and products; advertising clients get in touch with its targeted customers and the action facilitates to reduce wastage of advertising costs and materials.
Contact us at 28805918 or email us at dma@dm-asia.com
for further details.