 Hongkong
Post Market Research Year 06:
"A Comparative Media Study by
Hongkong Post- “How do Hong Kong Consumers prefer
organizations to communicate with them?"
The aim of the marketing research report was gain
insights for marketers to plan future marketing plan with
maximum returns on their media investment.
The research comprised both qualitative and quantitative
techniques, and the marketing report covered the commonly
used communication media, including TV, Radio, Press,
Outdoor, Telephone, Direct Mail, Email, Internet, SMS,
etc.. The report provides valuable insights for your marketing
plan.
The findings show that consumers have clear
preferences for receiving particular kinds of information
via specific media. Direct Marketing is perceived
by consumers as an essential channel for essential and marketing
information, as significant as TV. The findings
have provided new insights into the channel preferences
of consumers, outlined below.
How to be Successful in your Marketing Campaigns?
Simply contact
us and step onto the path of success with DMA!
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