Cappuccino - Your best promotion
PLUS post-promotion Customer Relationship Management
(CRM) tool
Cappuccino is a "Pain-Killer" for
Marketer offered by Direct Marketing of Asia Limited
(DMA). This CRM service fulfills Marketers and Customer
Services long needed integrated database management
and online + offline fulfillment engines. Not only
does it provide a cost effective and efficient way to
manage your customer database, but also an effective
Customer Relationshup Management (CRM) channel.
What are the
ingredients of DMA's Cappuccino?
Cappuccino includes 3 main Customer Relationship
Management (CRM) "ingredients", namely
Data Management, Telemarketing and Email Marketing.
An extra dash of flavor through DMA's other offline
marketing services.
COFFEE:
Data Management Service
Data Management Service is highly customized service
to help you maintain your client list through our sophisticated
computer system and experienced data-maintenance team.
| --- |
Build
up your database
Comprehensive database
DMA's INTDBase compiled over 1,000,000 records
of detailed, multi-level demographic and psychographic
information. Your loyal customers are waiting
for you at our side.
De-duplication
& Opt-out Engine
Your existing list will be cleaned by passing
through our Opt-Out Knowledge base and de-duplication
engine before use. As a result, no one will receive
2 copies in a single campaign.
Maintain
and enrich your database
Powerful data management
system and query engine
Our system is designed with great flexibility
to query and screen the right target from your
database or ours in each campaign.
|
| MILK:
Telemarketing
|
Member of HKCCA |
Telemarketing is one of the most efficient channels to
update your client database and build up your client database.
It is efficient and effective.
Keep in mind, the call script and program can be highly
customized. Besides updating the client list, you can...
-Up-Sell/ Cross-Sell your services or products
-Carry out CRM campaign
-Handle customers' enquiry
SUGAR:
Email Marketing
We will broadcast your message by our powerful email
broadcasting system "ePost121"
ePost121 possessed many advanced features:
IndivMERGE
LeadsREACH
ReactFORM
ReadTRACK
ClickTRACK
CINNAMON:
Other Supporting Services of DMA
DMA provides other supporting direct marketing services
for your promotions, which make our Cappuccino even
tastier.
| Direct
delivery |
- |
delivering
message directly to targets at homes or offices |
| Direct
mailing |
- |
sending
message to targets by post |
| Fax marketing
|
- |
broadcasting
message through fax server |
| Lettershop
services |
- |
packaging
& actual stuffing of promotional letters and
materials |
| Redemption
and Fulfillment |
- |
pick-up
and physical delivery of products/premiums to targets |
How does Cappuccino
work as CRM tool?
What benefits Cappuccino
brings you?
• Integrated Cusotmer Relationship Management (CRM)
solution
• Reduce tiring hours in managing database
• Increase your customer value
• Capture new target customers
• Maximize your revenue
......all at an unbeatable cost
Coffee's brewing!
Call us now at (852) 2880 5918
or email us at dma@dm-asia.com.
PS. According to a recent survey, telemarketing will
the most popular channels. It is the largest category
of direct marketing media spending. Email marketing
is the second most popular, the total email marketing
expenditures is expected to increase 417% by the end
of 2003.
