Lower Cost...Better Communication

Modern consumers want and actively seek information but they have limited time to spend on it.

Regarding the scarcity of time, DMA launched the News-Stand Marketing service to make client's message be heard outdoor.

What does DMA offer?
DMA had built a large network with news-stands all over Hong Kong Territory. Our clients are allowed to promote their products/services by:

1. Plastic bag promotion
For hygiene reason, plastic bag is always provided by owner of news-stands to newspaper buyers. As millions of people buy newspaper at news-stand, plastic bag is a good medium of communication to target groups.

Plastic bag as message carrier Plastic bag can act as message carrier for client while DMA will provide plastic bag production and distribution for clients Insertion in plastic bag DMA offers plastic bags to news-stand owners. Our clients are welcomed to insert their leaflets/samples in the bag. As a result, all newspaper buyers (or readers of specific newspaper) will get the message.

2. Newspaper insertion
Clients may find readers of specific magazines of newspapers coincide with their target markets. DMA will help the client to insert their promotion materials in the newspaper/magazines and distribute to client's target

3. Putting up of promotional poster or banner at news-stands
News-stands are usually located in commercial area and densely populated areas. By having client's promotional posters and banners posted up at news-stands, the promotion will leave a long lasting impression on targets but at a fraction of cost.

Why news-stand marketing?

	Consumer segment targeting (Newspaper readers, Specific newspaper/magazine readers)
	Localized targeting (Special location & region)

Why DMA?

	Large & developed network with news-stands in Hong Kong
	DMA's Digital Mapping & Information Analysis Pack to help you locate your targets
	Increase impact via our other channels including Mail, Email, Tel, Fax and Direct Delivery