Venetian Macao
Asia’s Client of DMA
“By making sure all receivers were Opt In consumers, Venetians could ensure all marketing efforts were allocated to the right potential customers while avoiding all risks associated with privacy intrusion.” Venetian Macao
BACKGROUND
Venetian Macao is a luxury hotel and casino resort in Macau. Since the grand opening, Venetian Macao has been actively
recruiting big spenders and smart consumers as their super VIPs and expecting a huge sales volume from the potential
VIPs in the long run.
In the market development stage, the company appointed DMA to launch direct marketing project targeting Hongkon-
gers.
PROJECT OBJECTIVES
To expand the customer base and recruit VIPs from Hong Kong to the luxurious resort at The Venetian Macao
To maintain a large group of loyal profitable customers from Hong Kong
TARGETS
- Leisure travelers with extremely high spending power
- Distinguished tastes’ travelers
- Travelers pursuing unparalleled luxury hospitality
STRATEGIES & EXECUTION
- Located and selected potential targets through Target Selection and Zmartbuy Members Database Marketing
-
Screened out existing customers from the potential targets through sophisticated deduplication function of
Database Management Solutions -
Printed personalized promotion card with “Please don’t disturb” door sign as a boost of the vacation mood to the
target customers with Digital Printing & Production lines and each direct mailing card carry different hotel
discounts and free casino dollars - Inserting, labeling, folding, sealing by Lettershop & Packaging assembly lines
- Arranged one stop shop Hongkong Post’s Application and Postal Handling
-
Customer Relationship Marketing to maintain customer database include subscriber’s information updates,
deadmail updates, etc.
RESULTS
Favorable responses generated from the projects and clients had kicked off 6 rounds of Direct Mailing promotion in the
market expansion campaign.