Venetian Macao is a luxury hotel and casino resort in Macau. Since the grand opening, Venetian Macao has been actively
recruiting big spenders and smart consumers as their super VIPs and expecting a huge sales volume from the potential
VIPs in the long run.
In the market development stage, the company appointed DMA to launch direct marketing project targeting Hongkon-
To expand the customer base and recruit VIPs from Hong Kong to the luxurious resort at The Venetian Macao
To maintain a large group of loyal profitable customers from Hong Kong
- Leisure travelers with extremely high spending power
- Distinguished tastes’ travelers
- Travelers pursuing unparalleled luxury hospitality
STRATEGIES & EXECUTION
- Located and selected potential targets through Target Selection and Zmartbuy Members Database Marketing
Screened out existing customers from the potential targets through sophisticated deduplication function of
Database Management Solutions
Printed personalized promotion card with “Please don’t disturb” door sign as a boost of the vacation mood to the
target customers with Digital Printing & Production lines and each direct mailing card carry different hotel
discounts and free casino dollars
- Inserting, labeling, folding, sealing by Lettershop & Packaging assembly lines
- Arranged one stop shop Hongkong Post’s Application and Postal Handling
Customer Relationship Marketing to maintain customer database include subscriber’s information updates,
deadmail updates, etc.
Favorable responses generated from the projects and clients had kicked off 6 rounds of Direct Mailing promotion in the
market expansion campaign.