Marketing Research
Consumers’ Preferences on Receiving Marketing Information
Still questioning the effectiveness of direct mails in the current digital age? The below marketing research results might provide you with insights on
effective and efficient direct mail strategies.
[Findings 1]
Consumers think direct mail is the most trustworthy and difficult to ignore marketing channel
(Source: Hongkong Post survey conducted by Nielson)
[Findings 2]
Direct mail is a way to build customer relationship and increase customer engagement
(Source: Hongkong Post survey conducted by Nielson)
[Findings 3] Personalized direct mail is the most effective way to trigger customer responses
(Source: Direct Mail Consumer Study 2011 conducted by Nielson)
[Findings 4] Discounts and enclosed premiums are the main attractions to read direct mail
(Source: Direct Mail Consumer Study 2011 conducted by Nielson)
[Findings 5] High relevancy leads to positive customers’ attitude towards direct mail
(Source: Direct Mail Consumer Study 2011 conducted by Nielson)
[Findings 6] Substantial majority in Hong Kong are interested in receiving direct mail
(Source: Hongkong Post Circular Service Distribution Mailing List from November 2011 to March 2012)